Consumer Electronics – JVC Europe Fri, 21 Jan 2022 08:27:33 +0000 en-US hourly 1 Consumer Electronics – JVC Europe 32 32 Here’s what we can expect in the home appliance and consumer electronics market in 2022 Fri, 21 Jan 2022 08:27:33 +0000

Before the COVID-19 outbreak, most people spent most of their days outside the home. The new-age home appliance consumer would spend time in college, the office, restaurants, etc., leading an active life.

However, COVID-19 has brought about a paradigm shift in consumer lifestyles. Overnight, our lives became home-centered.

This has led to a massive shift in consumer behavior across the country. The interesting part? These behavioral changes are irreversible. The pandemic has accelerated the adoption of technology by users in their daily lives – and there is no turning back.

The impact of changing consumer sensitivities is being felt across all industries, including appliances and mattresses, as a higher percentage of consumers are spending a large portion of their time at home.

India’s home appliance and consumer electronics market is currently worth $10.93 billion. With a massive shift in consumer behavior, the industry is expected to grow at a CAGR of 11%. With large companies and organizations accepting work from home, an increase in demand for air conditioners, water purifiers, mattresses and other consumer goods that make people feel more comfortable and efficient is quite obvious.

India leads the global home appliance market

When it comes to information technology, India is considered the second most economical and efficient talent market in the world after China. With a majority of foreign players outsourcing their jobs to Indian markets, the work from home culture is going to stick around for a long time.

Additionally, Indian companies, both new and established, are considering a continuous hybrid working model. This is a huge opportunity for the Indian appliance and wellness market.

The consumer goods ecosystem in India was growing even before the pandemic hit. The pandemic has further accelerated growth.

And as most mainstream brands seek local manufacturing to reap the benefits of the Make in India initiative, domestic manufacturing industries are going to see a massive influx of capital. Be it MSMEs or big players, this trend in consumer behavior is a win-win situation for the entire ecosystem.

The country’s demand for home appliances has skyrocketed in recent months, with a considerable spike in demand for consumer appliances. There has been a steady increase in demand for home automation goods in Tier 3 sectors and above, which now account for around half of total demand.

From smart water dispensers that inform users about water quality and the number of liters used each day, to mattresses that provide long, uninterrupted sleep, consumers want it all and more.

Increased adoption of technology, growing trend towards remote working, increased awareness of health and wellness – all of these factors are undeniably overlapping. More and more people rely on technology to stay connected in a society more separated from each other.

Work, leisure and social contacts are increasingly intertwined as more and more people use digital technologies. Even after COVID-19 is over, these trends are here to stay.

Digital adoption, value-based purchases, and increased health awareness are all examples of changes that are likely to last longer because they are based on convenience and well-being.

Consumers are actively seeking products that make their lives easier and enable them to adopt a healthier lifestyle. Businesses can take advantage of these trends to create new modular, granular, and value-based products to meet their customers’ demands. Whether it is the consumer appliance industry, the health and wellness industry, or any other industry, industries need to be aware of their customers’ preferences and adapt accordingly. consequence to remain relevant.

Edited by Teja Lele Desai

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

Consumer Electronics Veteran Prasoon Kumar Joins Arzooo as VP of Strategy Wed, 19 Jan 2022 06:22:01 +0000

Prasoon led the sales and marketing function of Voltas-Beko while leading the launch of the JV brand in India, including distribution strategy and consumer marketing.

Prasoon Kumar has joined the Arzooo team as Vice President of Strategy with two decades of expertise in the white goods industry. He has been at the forefront of distribution, sales and distribution strategy for some of India’s top white goods brands.

During his last assignment with Voltas Prasoon, he played a pivotal role in the establishment of the Voltas-Beko venture, a joint venture between Indian Voltas and Turkish Beko. Prasoon led the sales and marketing function of Voltas-Beko while leading the launch of the JV brand in India, including distribution strategy and consumer marketing. Prasoon will spearhead Arzooo’s growth strategy by defining the medium and long term program

Prasoon Kumar, Vice President of Strategy, Arzooo adds, “As a member of the industry, I have followed Arzooo’s journey closely and it is very fascinating to see how it has evolved in a short time. and cracked into one of the more complex categories. Arzooo is already making waves in the retail and consumer electronics ecosystem and I am thrilled to be part of this young and energetic team and excited to take the business to new heights.”

With over 20 years of cumulative experience in channel sales and revenue management, Prasoon has demonstrated innate skill in formulating strategies for sales and distribution, developing new business from general trade , he managed the sales challenges and visions of industry leading brands. Prior to his Voltas-Beko tenure, Prasoon worked as Sales Manager for Godrej and played a crucial role in expanding Haier India‘s presence. He worked with LG India in its early days and played his part in establishing LG as a market leader in the Indian consumer durables market.

At Arzooo Prasoon, the charter will be to drive Arzooo’s expansion and spread to the breadth and breadth of the country with a medium and long term strategy and to bring strategic partnerships in its mission to power offline retail with technology and financial capability and make them competitive and scalable.

Commenting on the nomination, Khushnud Khan, Co-Founder and CEO of Arzooo, added, “I have known Prasoon as an industry leader since my flipkart days, and have always been impressed with his business acumen and his innovative ideas I’m happy to have him on board With us at Arzooo His extensive experience in the white goods space will help shape our vision to transform offline retail.

UH-Maui puts the gas on driverless technology | News, Sports, Jobs Sat, 15 Jan 2022 16:28:24 +0000 Born out of a class at Maui College at the University of Hawaii, the UH AI Racing Team is making history by developing driverless technology to compete in racing events across the country. The team participated in the world’s first self-driving race car event in Indianapolis in October and took part in the Autonomous Challenge at the Consumer Electronics Show held in Las Vegas last week. UNIVERSITY OF HAWAII picture

Maui College at the University of Hawaii is making history by helping to develop driverless vehicle technology that is being tested in some of the first self-driving car racing competitions across the country.

Starting small with scale vehicles, then expanding to kart-sized models and full-size Indy Lights race cars that hit the track in October and January, the AI ​​Racing Tech team at the The University of Hawaii blossomed from UH-Maui College’s Autonomous Vehicle Technology course in Spring 2020, spun off from the Maui Robotic Vehicle Association.

“We never imagined that this program would grow as quickly or as substantially as it has, so it was a pleasant but exciting surprise to be listed as one of the schools allowed to participate in this competition and to finish in the top 10 through numerous elimination streaks,” said UH-MC course instructor Gary Passon, who is also executive director of Maui Robotics. “It was truly an honor for us.”

Citing the importance of science, technology, engineering and math, also known as STEM, Passon said Wednesday evening that he has expanded autonomous vehicle technology by connecting to the College of engineering from UH-Manoa, in hopes of giving students the “the opportunity to work on the job and prepare them for their future professional career.”

The AI ​​Racing Tech team now includes students and faculty from UH-Manoa, UH-Maui College and the University of California, San Diego, who have been able to work together remotely.

In self-driving car racing, the driver is replaced by a variety of sensors that act as the eyes and ears of the vehicle.

These are supported by a computer that helps make the many trajectory planning, tactical and strategic decisions needed to maneuver the vehicle, which takes “thousands and thousands of hours” of work and collaboration, said Passon.

Like artificial intelligence, the software requires engineers to create algorithms to program the car to generate human behaviors and interpret complex sensor data, according to the class’s website.

In October, the racing team competed in the Indy Autonomous Challenge – the first-ever international self-driving racing car event – ​​where it placed sixth among the top-rated universities and achieved its fastest speed at 185 km/h on the Indianapolis Motor Speedway.

According to the event’s website, university teams from around the world compete in a series of challenges that test STEM students’ ability to advance fully autonomous vehicle technology and driver assistance systems. “to increase security and performance.”

“The IAC was kind of a hyper-leap for us, going from local kart-level programs to international competition,” Passon said Wednesday. “What’s been really exciting is taking a small college program and basically being invited to join 41 other schools to compete for the top 10 spots in this competition.”

UH AI Racing Tech Team Member and former UH-Manoa Research Scientist Chris Battista said in a press release that “On race day, we pushed our car, our code and ourselves to the limits.

“We were very happy and very fortunate to compete favorably and finish well and represent Hawaii and Maui and we look forward to continuing this program,” said Passon.

The team just returned from the standalone challenge at the Consumer Electronics Show held in Las Vegas last week. They were among nine teams from eight countries representing 19 universities participating in the knockout contest, with the winner taking home more than $200,000, UH spokesman Marc Arakaki said Tuesday.

UH AI Racing Tech had the opportunity to do a few laps as part of an exhibition race to show off to friends, family and sponsors, hitting 100 miles per hour, but unfortunately had a hardware issue which resulted in caused their GPS to go offline, Arakaki said.

“They hit the inside wall of the pit checking them for the rest of the day,” he said. “They are still extremely proud of what they have been able to accomplish and are super excited for the next race.”

They had hoped to improve on their sixth-place finish at the Indy Autonomous Challenge, but Arakaki told The Maui News the race was still on. “took them to the next level and they’ve dramatically improved their perception software and vehicle controller.”

Passon said the team will travel to Indiana in May to compete in the EV Grand Prix, an international electric kart racing event for college and high school teams, where Hawaii’s AI Racing Tech team will field its fully autonomous kart.

The third round of the Indy Autonomous Challenge is also scheduled for August.

The growth of autonomous races and the UH-MC program is a sign that the State of Hawaii may have the opportunity to be a more “significant player in the technology industry.”

“It’s ready to happen” said Passon.

The team is supported by several local organizations and industry corporations, including the Maui Robotic Vehicle Association, St. Anthony’s School STEM Program, VectorAero LLC, New Eagle LLC, PointOneNav, Emlid, RockWestComposites and many more.

* Dakota Grossman can be reached at

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Flipkart acquires e-commerce company Yaantra for an undisclosed amount Fri, 14 Jan 2022 06:33:18 +0000 Flipkart said the acquisition, Flipkart said, will increase its existing refurbishment business in the smartphone category.

Flipkart Group announced on Thursday that it has acquired e-commerce company Yaantra for an undisclosed amount. The acquisition, Flipkart said, will increase its existing refurbishment business in the smartphone category.

“Through the acquisition of Yaantra, we are strengthening our capabilities in an area critical to the growth of India‘s digital economy, as well as developing a comprehensive service ecosystem to support its expansion,” said Ravi Iyer, Executive Vice President and Head, Corporate Development, Flipkart.

Founded in 2013 by Jayant Jha, Ankit Saraf and Anmol Gupta, Yaantra repairs and sells refurbished consumer technology products such as smartphones and laptops.

The recommerce market in India is growing at a rapid pace. However, the Indian smartphone refurbishment market is largely unorganized and fragmented, which has posed trust and convenience issues for end consumers.

With the acquisition of Yaantra, Flipkart said it will enable greater access to affordable refurbished smartphones, delivering value and convenience to end consumers.

The Yaantra team will help Flipkart build its capabilities in this area and accelerate its recommerce scaling plans.

The company will report to Prakash Sikaria, Senior Vice President and Head of Growth Charter at Flipkart.

“We believe this association will be a game-changer in making the Indian refurbished market a success and creating an even better experience for our consumers,” said Jha, co-founder and CEO of Yaantra.

This strategic acquisition was made through FK Group Entity, F1 Info Solutions & Services Pvt Ltd, which offers full lifecycle management (repairs and refurbishment) for various categories including mobility, electronics consumer, computer and computer peripherals, audiovisual and enterprise solutions. , in the B2B segment.

Public Joint Stock Video M: Home-centricity, comfort and personalization are the main consumer trends in the Russian home appliance and consumer electronics market in 2021 Wed, 12 Jan 2022 12:56:16 +0000

M.Video-Eldorado Group, Russia’s leading e-commerce and consumer electronics retailer (MOEX: MVID) analyzed customer preferences in 2021 and identified key consumer trends in the Russian market. The segments with the most notable year-over-year growth include smartphones, household goods, remote entertainment and lifestyle products – due to the pandemic – as well as innovative categories such as smart home, which are developing above the market average. Most product categories are dominated by higher price segments, as Russian consumers prefer to spend their money on more expensive and efficient devices. About 55% of the turnover in the CE market was generated by conventional sales, with the remaining 45% being sold online. This percentage is practically unchanged from the previous year.

The 10 most popular brands in Russia are Apple, Samsung, LG, Redmi, HP, Bosch, Mi, Asus, Haier and Lenovo.

Mobile ecosystem

Smartphones are becoming more and more important and even essential as the primary means of communication, shopping, entertainment and a whole host of other daily activities. The growing presence of smartphones in our lives also affects the decisions of the Russian consumer. When buying a smartphone, they are now more inclined to choose a device with a longer lifespan. By the end of 2021, sales of this category are expected to increase by more than 25% in value to reach 720 billion rubles. Smartphones priced at RUB 50,000+ show the strongest momentum: by the end of the year, sales could increase by 70% and 75% year-on-year in volume and value, respectively. For the first time in a decade, multifunction phones have shown volume growth (with an expected increase of some 4% to 6.8 million items) driven by demand from migrant workers, seniors, children , people who use them instead of the landline. phones and those concerned with data security.

Smartphones are driving demand for wireless headphones, with their share surpassing half for the first time, while True Wireless models have generated over a third of total sales (demand soared by around 80% in volume) . Wearable devices have become even more important amid the pandemic (with expected growth of around 12% in volume and 38% in value), as they help to exercise more mindfully, track sleep and to monitor health. Functional smartwatches demonstrate the best performance. Mains and wireless chargers are expected to grow by around 50% due to more frequent use of smartphones and manufacturers excluding chargers from the packaging.

Focus on the house

Amid the pandemic, consumers continue to actively invest in the comforts of home. Major household appliances (refrigerators, washing machines, cooktops, range hoods, ovens, etc., including built-in models) are expected to grow by around 15% year over year. By the end of the year, the following small household appliances will rise above the market average in terms of volume: robot vacuum cleaners (2x), stick vacuum cleaners (1.5x), coffee machines ( + 20%), blenders (+ 17%), microwave ovens, irons and kettles (adding about 15%). Personal care products also rose in popularity, with shaving accessories and hair clippers increasing by more than 30%, while hairdryers and styling tools increased by 25% and 20% respectively. The home office ecosystem remains in the spotlight with powerful, high-performance gaming laptops (growing by over a third), all-in-one PCs, and network hardware expected to add around 10% in terms of volume. Some devices and printers are still in demand.

Invest in technology and comfort

Smart and 4K TVs continued to enter the TV segment and accounted for over 70% and 40% of devices sold as customers sought to enjoy content in new ways. The contrast in CE sales continued to grow, with products in the middle and upper price segments increasingly popular. In terms of value, these items generated more than half of the total demand for laptops, tablets, MDAs, etc. They are likely to last and stay relevant longer, while making the user’s life easier, more convenient and streamlined through better performance and functionality.

Innovative products

Some relatively new product categories remained on a solid growth path. For example, sales of smart home devices at Video-Eldorado nearly tripled as their supply expanded and affordability increased and Russians invested more in their households, purchasing items that would provide more. of comfort in their daily life. The demand in this category has been driven by products such as voice assistant smart speakers, which can be used to control smart home or other internet connected devices (kettles, vacuum cleaners, washing machines, refrigerators, etc. etc.). Mr Video-Eldorado increased his sales by 2.5 times. Electric vehicles, dishwashers and instant cameras also posted strong sales growth.

Recent technological and functional improvements have stimulated the demand for the respective products, leading them to wide use. Design and side-by-side modular refrigerators, ovens with steam cooking and pre-set cooking programs, washer-dryers and sous-vide appliances have all gained traction, while steam irons and steam solutions. Steam ironing have advanced the entire segment of irons.

Personalized discounts

Increasingly, customers were looking for deep personalization at every touchpoint. M.Video is committed to building long-term customer relationships and has rolled out a number of data-driven products, including personalized pricing and relevant product offerings. In 9M 2021, M.Video and Eldorado mobile app downloads topped 21 million, an increase of 4.3 times in one year. Our advice app helps sellers authorize the customer, access their profile, cart, purchase history, bonus points and personal offers, add items to the cart and send them the payment link by line.

All customer communication channels – the consultant and client website and mobile apps – offer recommendation services that make it easier to find the best deal among popular and newly added products and to choose accessories and complementary items. . Product recommendations represent 20% of revenue generated by the mobile application and are responsible for a quarter of purchases. One in three app users interacts with items suggested by our smart algorithms. The consultant’s online client platform and mobile application are also offered with personalized prices. A guaranteed discount based on past purchases and user bonus points is displayed shortly after authorization on the website or in the app.

Optical Position Sensors Market Research Report by Type, End User, Region – Global Forecast to 2027 Mon, 10 Jan 2022 13:13:00 +0000

Optical Position Sensors Market Research Report by Type (Multi-Axial, One-dimensional & Two-dimensional), By End User (Aerospace & Defense, Automotive & Consumer Electronics), By Region (Americas, Asia-Pacific & Europe, Mid East and Africa) – Global forecasts to 2027 – Cumulative impact of COVID-19

New York, January 10, 2022 (GLOBE NEWSWIRE) – Announces the Publication of the “Optical Position Sensors Market Research Report by Type, End User, Region – Global Forecast to 2027 – Impact cumulative COVID- 19 “-

The global optical position sensors market size was estimated at USD 2,070.53 million in 2020 and is expected to reach USD 2,258.68 million in 2021, at a CAGR of 9.45% to reach USD 3,896.50 million d ‘by 2027.

Market Statistics:
The report provides market size and forecast in five major currencies: USD, EUR GBP, JPY, and AUD. It helps organizational leaders make better decisions when currency data is readily available. In this report, the years 2018 and 2019 are considered as historical years, 2020 as the base year, 2021 as the estimated year and the years 2022 to 2027 are considered as the forecast period.

Market segmentation and coverage:
This research report categorizes Optical Position Sensors to forecast revenue and analyze trends in each of the following submarkets:

On the basis of the type, the market has been studied in multi-axial, one-dimensional and two-dimensional.

Based on the end user, the market has been studied in the areas of aerospace and defense, automotive, consumer electronics and healthcare.

Based on the region, the market has been studied in the Americas, Asia-Pacific and Europe, Middle East and Africa. The Americas are studied in more detail in Argentina, Brazil, Canada, Mexico and the United States. The United States is studied in more detail in California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. Asia-Pacific is further explored in Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. Europe, the Middle East and Africa are studied in more detail in France, Germany, Italy, the Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates and United Kingdom.

Cumulative impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected nearly all industries, and the long-term effects are expected to impact the growth of the industry during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of the underlying issues of COVID-19 and potential pathways to follow. The report provides insight on COVID-19 given changes in consumer behavior and demand, purchasing patterns, supply chain diversion, dynamics of current market forces, and significant government interventions. . The updated study provides information, analysis, estimates and forecasts, considering the impact of COVID-19 on the market.

Competitive strategic window:
The Competitive Strategy Window analyzes the competitive landscape in terms of markets, applications and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for suppliers to adopt successive strategies of merger and acquisition, geographic expansion, research and development, and new product introduction strategies to continue the expansion and growth of the business during a forecast period.

FPNV positioning matrix:
FPNV Positioning Matrix assesses and ranks vendors in the Optical Position Sensors market based on business strategy (company growth, industry coverage, financial viability, and channel support) and product satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that helps businesses make better decisions and better understand the competitive landscape.

Market share analysis:
The market share analysis offers the analysis of the suppliers considering their contribution to the overall market. It provides the idea of ​​its revenue generation in the overall market compared to other space providers. It provides insight into the performance of vendors in terms of revenue generation and customer base compared to others. Knowing the market share gives an idea of ​​the size and competitiveness of the suppliers for the base year. It reveals the characteristics of the market in terms of traits of accumulation, fragmentation, dominance and fusion.

Competitive scenario:
The competitive scenario provides a outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section delivers valuable insights at different stages while keeping abreast of the business and engaging stakeholders in the economic debate. The competitive scenario represents press releases or news from companies categorized as M&A, Agreement, Collaboration and Partnership, New Product Launch and Improvement, Investment and Funding, and Reward, Recognition and Expansion. All the news gathered helps the supplier understand the market gaps and the strengths and weaknesses of competitors, thus providing information to improve products and services.

Company usability profiles:
The report deeply explores the significant recent developments of leading vendors and innovation profiles in the global Optical Position Sensors market including Analog Devices, Inc., Balluff GmbH, Broadcom Inc., Dynapar Corp, Eaton Corporation, Festo Ltd. , First Sensors AG, Hamamatsu Photonics KK, Infineon Technologies AG, Leuze electronic Pvt. Ltd., Melexis NV, Micro-Epsilon, NXP Semiconductors NV, Opto Diode Corporation, Panasonic Corporation, Physik Instrumente (PI) GmbH & Co. KG, ROHM CO., LTD., Sensata Technologies, Sharp Corporation and Siemens AG.

The report provides information on the following pointers:
1. Market penetration: provides comprehensive information on the market offered by major players
2. Market Development: Provides detailed information on lucrative emerging markets and analyzes penetration into mature market segments.
3. Market diversification: provides detailed information on new product launches, untapped geographies, recent developments and investments
4. Competitive Assessment and Intelligence: Provides a comprehensive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape and manufacturing capabilities of key players
5. Product Development and Innovation: Provides intelligent information on future technologies, R&D activities and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast for the global Optical Position Sensors market?
2. What are the inhibitory factors and impact of COVID-19 shaping the global Optical Position Sensors Market during the forecast period?
3. What are the products / segments / applications / areas to invest in during the forecast period in the global Optical Position Sensors Market?
4. What is the competitive strategic window for opportunities in the global Optical Position Sensors market?
5. What are the technological trends and regulatory frameworks in the global Optical Position Sensors market?
6. What is the market share of the major vendors in the global Optical Position Sensors market?
7. What strategic modes and movements are considered appropriate for entering the global Optical Position Sensors market?
Read the full report:

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Apple’s biggest scandal in 2022 is already underway – TechCrunch Sat, 08 Jan 2022 18:31:04 +0000

Hello friends and welcome back Weekly review!

I took the last few weeks to relax and make sure my 2022 shots were as searing as possible, or at least as premonitory as possible. This week we’re talking about what I’m sure could be one of Apple’s biggest scandals of the decade yet: the tiny AirTag.

You can get it in your inbox every Saturday morning from newsletter page, and follow my tweets @lucasmtny.

(Photo by James D. Morgan / Getty Images)

the big thing

AirTags are a very useful product from Apple that work pretty much exactly as advertised.

Unfortunately, this is the problem.

There has been quite a bit of controversy lately about how Apple has deployed them and how, while these are great devices for keeping track of your keys, they can also be easily abused to track down someone. ‘a. This is not a purely theoretical question either, it is already happening.

This isn’t a particularly unique scenario where technology can be used for good or bad purposes – just think of the decades-long conversation around encryption – that said, I have a feeling it is about ‘a scenario in which Apple will lose and it will be more embarrassing than any misstep in recent memory.

Over the past few years, Apple has organized much of the marketing of its wearable products around how its devices work in the use cases at the edge. The latest generations of the Apple Watch have focused on health tracking features that could help identify rare conditions or help users with a life-threatening situation. TV commercials have documented the individual stories of users who have found Apple Watch to be a lifesaving tool. With AirTags, there is potential for some of these same benefits, but there are also many more disadvantages. Next year we’re no doubt going to see examples of AirTags being used in a nefarious manner that, taken together, are the antithesis of one of those Apple Watch ads. It can end up being a product defined by its glaring flaws.

Image credits: Screenshot Built for Mars

Apple made its own post-launch efforts to tighten up how AirTags that don’t belong to a certain user can be detected, but these notifications have proven to be buggy and often waited far too long to alert users. Add in the fact that Apple seemed to view Android’s integration as an afterthought, not a partnership needed to ship a device like this, and Apple’s incompetence seems a bit more serious.

I highly doubt that Apple will be able to find a solution to this problem. Regardless of what they send to iOS to back down, Android’s fractured ecosystem means warranties won’t reach large numbers of people who could be targeted.

For a nascent product category with such potential for PR accountability, it’s hard to see how Apple justifies continuing to sell AirTags. This is Apple’s unique mistake in that the company delivered exactly what it initially promised, but failed to consider the full extent of the direct consequences of that initial promise.

Elizabeth Holmes at the Theranos trial

(Photo by Justin Sullivan / Getty Images)

other stuff

Here are a few stories this week that I think you should take a closer look at:

Elizabeth Holmes sentenced on 4 of 11 charges
Finally, the trial of Theranos founder Elizabeth Holmes resulted in a resolution. Now we await the conviction as well as further indications as to whether Holmes will be retried on several of the charges the jury was unable to reach a verdict on. Holmes was convicted of conspiracy to defraud investors, as well as defrauding investors in the DeVos family, hedge fund manager Brian Grossman and former estate and trust attorney Dan Mosely, she was not convicted of any charges related to patient fraud, ”reported my colleague Amanda.

Google violated Sonos technology and commercial court rules
Google’s smart speakers have violated key patents owned by Sonos, a US regulator ruled this week, and the company will no longer be allowed to import counterfeit products made in China. Google has already started implementing design changes that it hopes will interrupt its ability to sell its smart speakers. Sonos has seen its lead in the smart speaker war dissipate as the tech giants have stepped in, but the smaller computer hardware company is not backing down.

A smaller, quieter CES
The Omicron wave prevented the TechCrunch team from traveling to Las Vegas to check out the latest gadgets from the Consumer Electronics Show, but we were at the show in mind and watching with countless livestreams. While it was certainly a more low-key year, there were still plenty of wild gimmicks this year. Here are some of the best we’ve seen.

Image of a megaphone on a pink background with colorful balls in the air to represent marketing.

Image credits: Jasmin merdan (Opens in a new window) / Getty Images

added things

Some of my favorite reads from our TechCrunch + subscription service this week:

How startups can prevent tech debt from piling up
“… Fostering a short-term plan for getting a faster time-to-market option isn’t always bad, as long as the company has a backup plan to deliver well-designed code that would simplify operations. iterations and future innovations. But for startups, redesign is difficult because deadlines and a lack of resources prevent developers from producing clean, flawless code. Startups prioritize short-term plans and focus more on adding features to reach milestones, sign up big-name clients, or raise funds. This overhaul of the roadmap and disregard for the long-term vision is triggering the technological debt… ”

5 marketing growth predictions for 2022
“… It’s been a crazy year in growth marketing, with the meteoric rise of TikTok, sweeping iOS privacy changes, and $ 240 billion paid to US startups as of September 30. All that new money has meant heavier investments in growth marketing throughout 2021. The heaviest investments have been made during uncertain times, with startups scrambling to find ways to measure iOS conversions and unlock TikTok as a new channel …

3 things founders need to know about mergers and acquisitions
“… Mergers and acquisitions are particularly beneficial for startups that are struggling to scale operationally, as they are essentially buying cash flow, revenue, and traffic from other companies, which means startups take a larger share of their markets. It is also a good way for startups to find, consolidate and experience their value proposition. The problem, however, is that most founders don’t know how to get started with mergers and acquisitions and resign themselves to the shadow of the bigger players. But mergers are accessible and advantageous for companies of all sizes… ”

Thanks for reading, and again, you can get it in your inbox every Saturday morning from the newsletter page, and follow my tweets @lucasmtny.

Have a good week!

E3 2022: Is the video game industry’s biggest event canceled? Fri, 07 Jan 2022 00:26:00 +0000

WWith the vaccination campaigns promoted around the world and the Omicron variant gaining ground among the population, video game fans around the world were hoping that E3 2022, the largest video game event in the United States, would be held in person. That said, the Omicron variant has changed the landscape and as a result E3 2022 will be a fully digital event.

“Due to the health risks associated with COVID-19 and its potential impact on the safety of exhibitors and attendees, E3 will not take place in person in 2022,” says an official statement released by the Entertainment Software Association (ESA). “We remain incredibly excited about the future of E3 and look forward to announcing more details soon.”

ESAthe decision of is probably a response to the brutality of the criticism Consumer Electronics Show (CES) was for their in-person event this year, although most of the major exhibitions canceled in-person appearances and decided to hold their conferences online. Due to the alarming increase in the number of positive cases caused by the Omicron variant, the technological event could become a possible point of contagion.

Second year in a row

This means the show will take place online for the second year in a row, as concerns over COVID-19 pushed the June 2021 show to an online-only event and completely plunged the 2020 event.

While E3 is still months away and the current peak may be over by then, it draws more than 50,000 industry people and 15,000 in-person fans to the Los Angeles Convention Center, it makes sense for ESA and the companies involved in the convention not to risk the participants.

This means that E3 2022 will again consist of a series of pre-recorded lectures by major developers such as Xbox and Nintendo. Fans and media all over the world can watch their content and announcements through the various online streaming services; E3 2022 should be completely free.

At the moment, it has not been announced which companies will join the event and which will prefer to hold separate exhibitions, as E3 is less and less important each year. This year’s edition of E3 doesn’t have a date set yet, but don’t be surprised if that doesn’t happen at all, as more and more big events, awards ceremonies and concerts begin. to announce date changes and official cancellations.

Outsiders and Women’s Empowerment Press Wed, 05 Jan 2022 00:51:00 +0000

Las Vegas, NV, January 04, 2022 (GLOBE NEWSWIRE) – (via Blockchain Wire)


January 4, 2021

TONIGHT: Press conference and presentation on outsiders and women’s empowerment

Hot Drops is hosting a press conference and showcase for the media and strategic partners of the underdogs struggling with a high chance of success in response to their CES® ban.



Ashley Youdan – CEO of Hot Drops

Featured Presentations:

Kristin Visbal – sculptor of the iconic Fearless Girl statue on Wall Street

Angela Brasington – Marketing Director of OpenStarter


A press conference and media showcase for women leaders and outsiders struggling to be successful in the tech industry. Presentations include: Ashley Youdan, of Hot Drops, will present the first demonstration of the prototype of their upcoming launch in early Q1 2022; Kristin Visbal, sculptor of the iconic Fearless Girl statue on Wall Street, who is releasing an NFT series to fight a big bank’s lawsuit to take control of its copyrights; and Angela Brasington of OpenStarter, which is partnering with the OpenDao initiative to decentralize OpenSea.


January 4, 2022 9 p.m. – 11 p.m.

The Venetian Resort Hotel Casino – 3355 Las Vegas Blvd. South, Las Vegas, NV 89109

To register as a medium for the Hot Drops NFT demo tonight, Jan. 4 from 9 p.m. to 11 p.m., submit this form for the suite number and entry directions here ( 3zo5ET1).


Hot Drops (, the first inclusive adult NFT marketplace disrupting the way creators and fans connect to next-gen content, was banned from showing at CES®, where it called for a strong first year attendance The NFT pavilion area inside CSpace, the conference media and entertainment forum, as well as Eureka Park, the startup pavilion. Hot Drops is the only application refused to ten companies in the Transform Ventures portfolio exhibiting at the Consumer Electronics Show (CES®). In response to this ban, Hot Drops will partner with Transform Group, Transform Ventures and Layer One Networks to host three events throughout the rest of CES®:


Hot Drops ( is an inclusive NFT Marketplace that’s disrupting the way creators and fans connect with next-gen content, exclusive, limited-edition digital collectibles, community, and loyalty rewards . Through collaborations with various influencers, artists, clothing brands, high fashion photographers, directors and more, Hot Drops aims to destigmatize, bridging the gap between what was previously considered “mainstream” and “adult”, While Bringing NFT Collections of Value and Utility When it launches in early Q1 2022, Hot Drops’ technology will deliver safer, more compliant content using smart contracts, age-authenticated accounts to buy or display content and will require manual approval processes for established creators to prevent minors from accessing or monetizing on the platform. With 12 of its early creators on board and 30 million Instagram followers, Hot Drops will also feature a gamification aspect, rewarding loyal fans and communities for their purchases with exclusive content and experiences.

Twitter – Instagram

Disclaimer: Consumer Electronics Show ”,“ CES® ”,“ CES® ”and“ International CES® ”are registered trademarks of the Consumer Electronics Association.

		Most Korean Companies Ever Attended CES: DONG-A ILBO
		Sun, 02 Jan 2022 23:02:48 +0000


As the opening of the Consumer Electronics Show 2022, the world’s largest consumer electronics and information fair, approaches, Korean companies have successively unveiled new products and exhibition stands. Despite the spread of the Covid-19 Omicron variant, Korean companies are working hard to gain the upper hand in the global market, with their CEOs attending the event in person to research future growth drivers.

According to the Consumer Technology Association in the United States on Sunday, a total of 416 Korean companies are participating in CES 2022. Korea ranks No. 2 in total attendance after the United States, which represents more than 1,300 exhibitors of the 2 200 companies. participate in the convention. Korea is more numerous than France (247) and China (159). The largest number of Korean companies ever recorded is thus contributing to the history of CES.

CES only met virtually last year due to the Covid-19 pandemic. Offline exposure resumed at CES this year, but a slew of companies have dropped out due to the spread of the omicron variant. Microsoft has among other things canceled its participation.

However, Korean companies have chosen to participate in offline exhibitions after careful consideration in order to secure a competitive advantage during the post-Covid era, which is expected to open in earnest from this year. Samsung Electronics vice president Han Jong-hee will attend the opening ceremony to deliver a speech, while CEOs of SK Group subsidiaries will also fly en masse to the United States. Hyundai Motor Group Chairman Chung Ui-sun would also attend the event in person.

Samsung Electronics will be holding the largest exhibition booth among all attending this year’s CES. Samsung has announced plans to unveil a new line of PC monitors. LG Electronics will hold a digital exhibition booth that will showcase new products using augmented reality and virtual reality. The SK group plans to introduce technologies integrating “Net Zero” or carbon neutrality.