Tuya Smart launches BornSmart campaign on Amazon Prime Day 2022

The Internet of Things (IoT) has allowed users to experience a wide range of smart home settings that were once unimaginable. You can now turn on your living room air conditioner remotely while coming home from work; you can automatically turn on the lights when you get to your door without pressing a button; before baking a cake, you can preheat the oven to 180 degrees with voice control. These application scenarios will allow consumers to experience the improved quality of life created by smart devices and thereby become smart home fans – this is exactly what smart home brands are trying to achieve.

Based on this trend, Smart tuya (NYSE: TUYA, HKEX: 2391), a leading IoT development platform service provider, launched the BornSmart campaign on social media platforms such as YouTube, LinkedIn and Twitter. The theme was taken from the idea that smart devices are “born smart” with built-in artificial intelligence.

The campaign launched on July 12, Amazon Prime Day 2022, and will run through mid-August. The campaign is joined by Tuya’s partner brands around the world and will run in over 10 countries including the US, UK, Germany, Spain, Italy, Singapore, India, Thailand, Mexicoand Brazil.

The campaign offers Tuya’s global partners the opportunity to showcase their latest smart home products in their local markets and send a message to consumers that smart home devices are not quality accessories, but a smart choice in which is worth investing in.

Smart tuya will partner with influencers from various countries to review smart products through unboxing videos on social media platforms. Next Smart tuya on LinkedIn and Twitter, viewers can watch the videos to learn more about the benefits and highlights of the featured smart products. They will also be able to receive coupons and have a chance to win smart home products by sharing the videos with friends.

The campaign is designed to use social media to create a strong relationship between smart product brands and consumers. By participating in this campaign, Tuya’s partners will be able to directly reach a greater number of potential consumers, in particular the young generation who will be the main consumers of tomorrow. They will also be able to keep constantly interacting with their target users on social media.

A large number of Tuya Smart brand partners took part in the campaign, including world-leading companies like Calex (a European lighting brand), Nedis (Europe’s leading wholesaler offering smart electronics-related solutions through Europe and beyond), Wipro Consumer Care and Lighting (a global consumer products company), well-known smart home brands like Lloyd’s (Mexico), BARDI (Indonesia), the famous Australian online retailer Kogan, and many others. The participation of these partners has made the campaign a rich and diverse showcase of smart home products, including lighting, electricians, IPCs and other top-selling smart home categories.

In addition, this campaign will continue to help Tuya Smart global brand partners to deliver the most advanced smart experience to their consumers. It will also raise awareness of smart lifestyle, increase brand value and expand marketing resources for partners along the chain, thereby contributing to the common prosperity of the global smart home industry. Therefore, we can look forward to BornSmart and the fantastic collaboration between Smart tuya and its partners!

About Smart tuya

Smart tuya (NYSE: TUYA, HKG: 2391) is a leading technology company focused on making our lives smarter. Tuya achieves this by offering a cloud platform that connects a range of devices through IoT. By creating interconnectivity standards, Tuya fulfills the smart needs of brands, OEMs, developers and retail chains across a wide range of smart devices and industries. Tuya solutions enable partners and customers to improve the value of their products while making life easier for consumers through the application of technology. With its growing business SaaS business, Tuya offers smart business solutions for a wide range of verticals. The company’s platform is built on state-of-the-art technology with rigorous data protection and security. Tuya partners with leading Fortune 500 companies around the world to make things smarter, including Philips, Schneider Electric, Lenovo and many more.

THE SOURCE Smart tuya

About Anne Wurtsbach

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