Japanese electronics maker Toshiba has relaunched its televisions to the South African market with eight new models. It also plans to introduce more devices in the future.
Toshiba was founded in 1939 as Tokyo Shibaura Denki and changed the company name to Toshiba Corporation in 1978.
The company developed Japan’s first transistorized televisions in 1959 and has been manufacturing televisions ever since.
In 1971, Toshiba released the world’s first extended IC color television and a year later produced the first color television with black stripe type cathode ray tubes.
In 2003, Toshiba introduced a high-definition television upgradeable to receive digital terrestrial broadcasts in Japan.
In 2010, the company released the world’s first 3D LCD TV that does not require dedicated glasses. Toshiba was also the first to introduce an Android compatible Smart TV in 2014.
Toshiba said that although it does not have a strong presence in South Africa, it still makes great TVs in the tradition of Japanese quality and innovation.
The latest models of Toshiba televisions offer exceptional picture quality thanks to its exclusive CEVO video processing engine.
Toshiba TVs sold in South Africa are made in Cape Town, which the company says will create employment opportunities for the community.
“We are proud to be producing televisions again in South Africa,” said Toshiba spokesperson Mohamed Hamdy. “This will build on Toshiba’s history and its deep relationship with South Africa.”
Toshiba Smart 4K LED TVs are available from Takealot and other major retailers, starting at R4,299.
Below are the prices for Toshiba TVs currently available from Takealot and HiFi Corp.
43-inch Toshiba Full HD TV with digital tuner – 4 499 R
Toshiba 75 inch UHD Android Smart TV – 20 499 R
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