The UK is expected to rank third globally in B2C e-commerce sales in 2021

DUBLIN, February 22, 2022 /PRNewswire/ — The “Europe B2C E-Commerce Market Report 2022″ has been added to from offer.

Due to the COVID-19 pandemic and the restrictions imposed in Europe, the retail market has seen significant changes, namely the digitization of operations in 2020. Many businesses/retailers in the region have decided to invest in e-commerce. Thus, in 2020, the turnover of the main European online retailers experienced a considerable growth of around 40% compared to 2019, among which the specialized merchants VanMoof and Fenton, the fastest growing online retailers. in 2020. Major markets in the region have also seen huge developments in the online retail market, meaning the UK has always remained the leader Europe in terms of B2C e-commerce market and it has grown over 30% YoY in 2020.

In 2021, the UK’s B2C e-commerce market share is expected to reach almost a third of retail sales and is expected to rank third in the world by sales volume, after China and the United States. Another advanced market, Germanysaw its B2C e-commerce market grow by more than 20% year-on-year in 2020. And globally, by value, Germany was estimated to be the sixth compared to other countries in 2021. In Spain, B2C e-commerce values, however, peaked in the fourth quarter of 2020, compared to the same period of the previous year, although the increase there was not as large as in other European neighbors western. Furthermore, a considerable share of the overall value of B2C e-commerce sales in Spain came from transactions of Spain abroad.

Consumer behavior changed rapidly after the onset of COVID-19, and the preference for what to buy online and what not to vary by country. However, across the region, among the fastest growing online product categories in Europe were hardware, food/beverage and health/beauty in 2020, according to a survey cited in the report. A closer look at each market reveals further details. In general, in most markets of Europe clothing, shoes and accessories and electronics were generally ranked as the top categories to buy when shopping online in 2020. For example, in the UK, more than half of respondents on average bought clothing, shoes and accessories online in 2020, which was the leading product category.

In Germany, however, the fashion and accessories segment has slipped to second place, after consumer electronics which in 2020 accounted for almost a quarter of total online sales. Home appliances and technology was the main category of products to buy online in the future, followed by clothing and beauty and cosmetics, according to a October 2020 consumer survey. Technology/communication, entertainment/culture and food were the top 3 product categories purchased online in Spainaccording to a June 2021 survey cited in the report. In RussiaProduct segment preference varied by type of purchase, meaning that when shopping online locally, consumers opted to purchase consumer electronics online, and clothing and shoes were the second choice, while when shopping across borders, clothing and footwear dominated and the share of consumer goods and electronics declined.

Questions covered in the report:

  • How online shopper penetration rates in Europe change between 2015 and 2020?
  • What was the value of e-commerce sales of the top 500 European online retailers in 2020?
  • How do European advanced markets compare to other global markets that are expected to improve their B2C e-commerce sales value in 2021?
  • What are the forecast figures for 2025 of the size of the B2C e-commerce market and its share in the total retail market in Western Europe?
  • How many sales did the biggest B2C e-commerce market player generate in 2020?

Main topics covered:

1. Management Summary

2. Global developments

  • B2C e-commerce sales value, USD trillion, and year-on-year change, %, 2019-2025f
  • B2C e-commerce sales value, USD trillion, and share, % of total retail sales, 2019-2025f
  • Top 10 countries, by value of B2C e-commerce sales, USD billion, and annual change, in %, 2020 and 2021e
  • Breakdown of top 10 countries, by B2C e-commerce sales, as % of total global B2C e-commerce, 2021e
  • B2C e-commerce sales growth rate globally and in top 10 countries, incl. India, Brazil, Russiain %, 2021e
  • Compound annual growth rate of e-commerce sales, % change year-over-year, 2020-2024f

3. Regional developments

  • B2C e-commerce market overview, November 2021
  • E-commerce sales value of online retailers, USD billion, 2019 & 2020
  • Top 5 Fastest Growing Online Retailers, % Year-over-Year Change, 2020
  • Top 5 fastest growing online product categories, % change year over year, 2020
  • Penetration rate of online buyers, by age group, in % of Internet users, 2015-2020
  • Internet penetration in the EU, by country, in % of individuals, 2015-2020
  • Penetration of online shoppers in the EU, by country, in % of individuals, 2015-2019
  • Penetration of online shoppers in the EU, by country, in % of individuals, 2020
  • B2C e-commerce sales value, USD trillion, and year-on-year change, %, 2019-2025f
  • B2C e-commerce sales value, USD trillion, and share, % of total retail sales, 2019-2025f
  • Top preferred payment methods, by before and after COVID-19, in % of adults, March 2021

4. Advanced Markets

Companies cited

  • After-payment
  • Ali Baba
  • Aliexpress
  • allegro
  • Amazon
  • Apple
  • Pay Apple
  • Argos
  • crossroads
  • Cashier
  • Cdiscount
  • Clearpay
  • eBay
  • El Corte Ingles
  • Etsy
  • Fenton
  • Floa
  • Fnac
  • Difference
  • Google Pay
  • H&M
  • Ikea
  • Klarna
  • media market
  • openpay
  • PayPal
  • Pay Samsung
  • Saturn
  • Sberbank
  • VanMoof
  • WebMoney
  • Wild berries
  • To wish
  • Yandex.Money
  • Zalando

For more information about this report visit

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SOURCE Research and Markets

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