The U.S. pay-TV industry lost over 18 million subscribers between 2014 and 2020

DALLAS, July 8, 2021 / PRNewswire / – A new study from Parks Associates estimates that between 2014 and 2020, the U.S. pay-TV industry lost more than 18 million subscribers, while the broadband market accelerated, with 40% of broadband homes in the United States receiving stand-alone service. In 2020, more than seven million households abandoned their pay-TV services. Traditional pay television (television services delivered over an operator-controlled network to an operator-controlled device) has declined by around 10 million subscriptions. The Industry Report “Modern Broadband: Shifting Landscape”, By Parks Associates Senior Analyst Kristen hanich, studies new developments in the broadband market covering business opportunities, operational needs and competitive factors for broadband players.

“The online pay-TV service of virtual MVPDs, players who target the general population instead of offering services to a specific geographic footprint, has grown by around three million,” said Kristen hanich, Senior Analyst, Parks Associates. “Overall, vMVPD has grown to represent a growing percentage of the pay TV market, accounting for 16% of pay TV subscriptions in the United States in 2020.”

In the U.S. market, vMVPDs represented the only segment of the pay-TV space to experience growth during the COVID-19 pandemic. Parks Associates estimates that by 2024, the traditional pay-TV subscriber base will drop to just 53 million U.S. households, while vMVPD will grow to over 23 million.

Internet service providers and others operating in the pay-TV space are therefore looking for alternatives to traditional pay-TV in their arsenal of consumer services. Cable TV Providers in United States managed to encourage new bundles by launching Wi-Fi-first MVNO services, running primarily on the Verizon network. In the Parks Associates survey in Q1 2021, 4% of U.S. broadband households reported subscribing to Comcast Xfinity Mobile, Spectrum Mobile, or Altice Mobile, making it one of the biggest players in the industry. MVNO space.

“US ISPs collectively have over 110 million Internet subscriptions for consumers and small businesses in the first quarter of 2021,” Hanich said. “The standalone broadband market will continue to grow, increasing pressure on these service providers to find the next combination of services that best exploits this massive subscriber base.”

For more information on Modern broadband: a changing landscape, contact [email protected]. To schedule an analyst interview or to request specific data, please contact Rosey Ulpino at [email protected] or 972-490-1113.

About Parks Associates
Parks Associates, a company founded and certified by a woman, is an internationally recognized market research and consulting firm specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates builds research capital through market reports, primary studies, consumer studies, personalized research, workshops, executive conferences and annual service subscriptions. .

The company’s expertise includes IoT, digital media and platforms, entertainment and games, home networks, internet and television services, digital health, mobile applications and services, support services, consumer applications, advanced advertising, consumer electronics, energy management and home control systems. and security.

Every year, Parks Associates hosts industry webinars, CONNECTIONSâ„¢ Speaker Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer and the Future of Video: OTT, Pay TV and Digital Media.

Rosey Ulpino
Parks Associates
[email protected]

SOURCE Parks Associates

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