BOSTON, May 12, 2022 /PRNewswire/ — How often in daily life do we come across scenes that spark the desire for change?
Plastic waste floating in water. Swollen local landfills, bursting with discarded clothing and electronics. Pantry items on store shelves filled with chemicals and additives.
Each instance piques the consumer’s conscience. Surveys in recent years consistently show that ESG (Environment, Social and Governance) principles are increasingly important in people’s consumption choices, especially among younger generations. Yet too often they wonder: What can I do as an individual? At the same time, companies that seek to do well by doing good often face a lack of visibility into the most vital issues impacting communities. Without a clear pulse on the sentiments of their stakeholders, or trusted channels to mount an effective response, brands often move too slowly, pause to determine the best course of action, and sometimes take no action.
What if, instead, the scene of every problem came with the opportunity to be part of a solution?
HAP, a leader in supply chain traceability, today launched a new public opinion tool to help consumers and businesses tackle social and environmental issues more effectively who matter the most. ESG Watch is the first smartphone app that captures evolving consumer data in real time, turning people’s preferences and experiences into actionable insights for their favorite brands.
“We are more aware as a society than we have ever been,” said Andre Raghu, founder and CEO of HAP. “At the same time, the world is moving towards greater transparency. Brands and investors are telling us, ‘Hey, we can make good judgments if you just give us the information.’ It’s a channel for businesses to have constant communication with their customers on the most important issues.”
ESG Watch starts with the individual. Users can snap a photo of any sighting that catches their eye and then quickly share it to their feed. They can assign each message a “frustration level”, representing the importance of the problem for them personally. Users can also determine how much they would spend on a product if it were sustainably sourced or more socially responsible, and even suggest or design new attributes to meet their standards.
This stream of interactions, fed in real-time, on a global scale, as consumers go through their normal day, accumulates into a powerful resource to guide every type of impact decision: businesses can implement solutions with confidence, then highlight them on their ESG Watch profile; investors have access to better metrics for judging performance; and distributors can target their markets with greater relevance and precision.
Ultimately, it is consumers – armed with the means to easily flag their most pressing social, civic and sustainability concerns – who are best equipped to live your values with every purchase they make.
HAP is a leading supply chain traceability and ESG data verification company that builds consumer and government trust by providing verified data on the social and environmental footprints of global brands working in the international supply chain .
SOURCE ESG Watch App