long term – JVC Europe http://jvc-europe.com/ Sat, 12 Mar 2022 08:26:27 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://jvc-europe.com/wp-content/uploads/2021/05/jvc-europe-icon-150x150.png long term – JVC Europe http://jvc-europe.com/ 32 32 Digital strain causing eye problems in children: experts https://jvc-europe.com/digital-strain-causing-eye-problems-in-children-experts/ Sat, 12 Mar 2022 08:26:27 +0000 https://jvc-europe.com/digital-strain-causing-eye-problems-in-children-experts/

It is important to remember that children will need guidance and reminders to use digital screen devices in a timely and friendly manner.

Since the start of the pandemic, an increasing number of children have been spending time staring at the screen, especially as schools have moved from the traditional teaching method of using blackboards to online assisted classes. by digital devices. This means more time staring at digital screens, whether for educational or recreational purposes.

Children are spending more and more time staring at the digital screens of computers, tablets, televisions, smartphones and other devices. Digital devices emit high-energy blue light that scatters more easily than other forms of visible light. Prolonged exposure to this type of blurry visual noise reduces contrast and fatigues the eye, leading to eye disorders.

Experts suggest that kids today spend almost 7 hours using screen media, tablet, e-reader, playing online games and using social media. Especially if they enjoy it, it is quite possible that children will continue to watch and play until their eyes run out.

However, this does not include additional time spent in online classes or studies. Continued screen exposure can affect children’s well-being, including how their eyes feel.

According to Dr. Ritika Sachdev, director of the Center for Sight, “children who spend more than 3 hours a day are at high risk of suffering from eye disorders. The number of children who now need to use high-powered glasses has increased at an alarming rate, due to increased screen time. Although it is normal to have watery or itchy eyes, blurred vision with irritation is a worrying sign and can lead to serious eye conditions.

Although staring at a digital screen for long periods of time is one of the main causes of eye problems, problems can also be caused by poor lighting, vision problems that the person was not aware of before, misconfiguration of the workstation or a combination of these factors. .

Dr. Jayangshu Sengupta, Medical Director of Priyamvada Birla Aaravind Eye Hospital and MP Birla Eye Bank, comments: “Children are exposed to electronic gadgets every day. However, excessive exposure to digital devices can not only harm a child’s developing vision, but can also pose several long-term health risks. It is stated that by focusing on a digital screen, individuals blink much less, resulting in dry, irritated eyes. As a result, the upper eyelids tend to open more widely, accelerating the evaporation of tear film from the eye. The post-pandemic phase has seen an increasing number of dry eye disease (DED) cases among college students. The level of discomfort seems to increase with the amount of digital screen use.

Children and adults experience many of the same digital eye strain symptoms. However, some unique aspects of how children use digital devices make them more vulnerable than adults to developing eye discomfort, fatigue, blurred vision and headaches, dry eyes and other symptoms of eye strain.

Dr Amit Gupta, Professor of Ophthalmology, PGI Chandigarh, said: “Eye strain has become a daily problem with potentially serious health implications. Symptoms like sore eyes, irritation, headache, short attention span, difficulty in sleeping are some of the warning signs whether experienced alone or together especially among the young generation. With high-use electronic devices becoming a necessity, especially for parenting, regular eye exams are a must. It guarantees early detection and prompt treatment of any vision problem before it interferes and affects quality of life.

There are many ways parents/guardians can prevent eye problems in children by limiting daily screen time, reducing digital device brightness, and providing appropriate room lighting to ensure frequent breaks. to avoid eye strain. Parents may also consider special glasses that help filter out blue light and can be used during digital learning sessions or while using any digital device and taking a “blinking break” for 20 minutes or more during screen time.

It is important to remember that children will need guidance and reminders to use digital screen devices in a timely and friendly manner.

Lithium-ion Battery Market to Reach USD 193.13 Billion by 2028; Growing Trend of Electrification to Increase Growth: Fortune Business Insights™ https://jvc-europe.com/lithium-ion-battery-market-to-reach-usd-193-13-billion-by-2028-growing-trend-of-electrification-to-increase-growth-fortune-business-insights/ Tue, 22 Feb 2022 04:22:44 +0000 https://jvc-europe.com/lithium-ion-battery-market-to-reach-usd-193-13-billion-by-2028-growing-trend-of-electrification-to-increase-growth-fortune-business-insights/

Fortune Business Insights

Leading companies featured in lithium-ion battery market are BYD Company, LG Chem, Contemporary Amperex Technology Co. Ltd, Samsung SDI, Panasonic Corporation, BAK Power, Clarios, Toshiba Corporation, Hitachi, Automotive Energy Supply Corporation, A123 System, Saft Group S.A.

Pune, India, 21 Feb. 2022 (GLOBE NEWSWIRE) — The world lithium ion battery market the size was USD 36.90 billion in 2020. The global market size is expected to be USD 44.49 billion in 2021 and is expected to reach $193.13 billion by 2028displaying a CAGR of 23.3% during the forecast period, 2021 to 2028. This information is provided by Fortune Business Insights, in its report titled “Lithium-ion Battery Market, 2021-2028”.

According to our analysts, the incessant demand for electrical power for many applications, the increased demand for electric vehicles, the growing need for battery-operated equipment and machinery in automotive industries, and the use of lithium-ion batteries in Renewable energy applications are supporting the lithium-ion battery market growth.

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Global Key Players in Lithium-Ion Battery Market:

  • BYD Company (China)

  • LG Chem (South Korea)

  • Contemporary Amperex Technology Co. Ltd (CATL) (China)

  • Samsung SDI (South Korea)

  • Panasonic Corporation (Japan)

  • BAK Power (China)

  • Clarios (Germany)

  • Toshiba Corporation (Japan)

  • Hitachi (Japan)

  • Automotive Energy Supply Corporation (Japan)

  • A123 system (US)

  • Saft SA Group (France)

Report scope and segmentation

Report cover


Forecast period

2021 to 2028

Forecast Period 2021 to 2028 CAGR


2028 value projection

$193.13 billion

base year


Lithium-ion battery market size in 2020

$75.03 billion

Historical data for

2017 to 2019

Number of pages


Segments Covered

Type, application and geography

Lithium-Ion Battery Market Growth Drivers

Increased use of batteries in power grids and energy storage systems to drive the market

Joint ventures initiated by key companies are poised to support market growth

Impacts of COVID-19:

The influence of COVID-19 on the global lithium-ion battery market is hampering growth

The COVID-19 outbreak has hampered the growth of the lithium-ion battery market. The new coronavirus has restricted the distribution of batteries. The vital battery component is mostly available in Asia-Pacific, but the pandemic has overexposed the reliability of raw materials in the region.

To learn more about the short and long term impact of COVID-19 on this market, please visit: https://www.fortunebusinessinsights.com/industry-reports/lithium-ion-battery-market-100123


The type, application and region are studied for the market

On the basis of type, the market is categorized into Lithium-Cobalt Oxide, Lithium-Iron Phosphate, Lithium-Cobalt-Aluminum Oxide, Lithium-Manganese Oxide, Lithium-Nickel-Manganese-Cobalt, and Titanium-Titanate Oxide. lithium. Lithium cobalt oxide held a major share in 2020, due to its wide implementation in modern electronic gadgets.

Based on applications, the market is categorized into automotive, consumer electronics, energy storage systems, industrial, and others.

Geographically, the market is divided into five major regions, including Europe, North America, Asia-Pacific, Middle East & Africa, and Latin America.

Report cover:

Our analysis is based on a wide-ranging review method that mainly focuses on presenting specific material. Our researchers have applied a data navigation technique, which further helps us present reliable approximations and accurately test overall market dynamics. In addition, our scholars have been admitted into various internationally and nationally funded files to offer up-to-date material for stakeholders and business experts to invest only in the core areas.

Drivers and Restrictions:

Increased use of batteries in power grids and energy storage systems to drive the market

The imposition of strict government guidelines to monitor the phases of increasing pollution forces industries to use lithium-ion batteries. The electricity industry strives to manufacture renewable energy and store it for future use. Moreover, low cost, low self-discharge rate and negligible installation space are some of the crucial factors driving the implementation of lithium-ion batteries in smart grids and energy storage systems. energy. Since the product is more resistant to high temperatures, it is perfect for use in remote areas and thermal control applications.

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Regional outlook:

Asia-Pacific is expected to hold the largest lithium-ion battery market share during the mentioned period. China and Japan have been measured as the world’s largest markets for e-vehicles.

North America is believed to be seeing robust growth, with the United States dominating the region’s industrial landscape.

The growing focus of government organizations on greenhouse gas emissions to the environment in Europe has supported the growth of the lithium-ion battery market.

Competitive Landscape:

Joint ventures initiated by key companies are poised to support market growth

The dominant market players are continuously trying to implement effective tactics to increase their brand value and sustain the growth of the global market by tackling the least imaginable obstacles. One of these operational strategies is to enter into joint ventures with other competing companies and further preserve a profit for both companies involved.

Industry developments:

September 2021: Toshiba Corporation, CBMM and Sojitz Corporation have launched a joint development agreement to commercially launch the next-generation lithium-ion battery using niobium titanium oxide as the anode material.

Quick Buy – Lithium Ion Battery Market To analyse Report: https://www.fortunebusinessinsights.com/checkout-page/100123

Main table of contents:

  • introduction

  • Abstract

  • Market dynamics

  • key ideas

    • Main emerging trends

    • Main developments: mergers, acquisitions, partnerships, etc.

    • Latest technological advancement

    • Regulatory landscape

    • Analysis of the five forces of carriers

  • Qualitative Analysis – Impact of COVID-19

    • Impact of COVID-19 on the lithium-ion battery market

    • Measures taken by the government to overcome the impact

    • Key Industry Developments in Response to COVID-19

    • Potential Opportunities and Challenges Due to the COVID-19 Outbreak

  • Global Lithium-Ion Battery Market (USD Billion) (GWh) Analysis, Outlook and Forecast, 2017-2028

    • Main results/summary

    • Market Analysis, Outlook and Forecast – By Type

    • Market Analysis, Outlook and Forecast – By Application

    • Market Analysis, Outlook and Forecast – By Region

      • North America

      • Europe

      • Asia Pacific

      • Latin America

      • Middle East and Africa

  • North America Lithium-Ion Battery Market Analysis (USD Billion) (GWh), Outlook and Forecast, 2017-2028

    • Main results/summary

    • Market Analysis, Outlook and Forecast – By Type

    • Market Analysis, Outlook and Forecast – By Application

      • Consumer electronics

      • Automotive

      • Energy storage system

      • Industrial

      • Others

    • Market Analysis, Outlook and Forecast – by Country

      • US Market Analysis, Outlook and Forecast – By Application

        • Consumer electronics

        • Automotive

        • Energy storage system

        • Industrial

        • Others

      • Canada Market Analysis, Outlook and Forecast – By Application

        • Consumer electronics

        • Automotive

        • Energy storage system

        • Industrial

        • Others

  • Europe Lithium-Ion Battery Market Analysis (USD Billion) (GWh), Outlook and Forecast, 2017-2028

    • Main results/summary

    • Market Analysis, Outlook and Forecast – By Type

    • Market Analysis, Outlook and Forecast – By Application

      • Consumer electronics

      • Automotive

      • Energy storage system

      • Industrial

      • Others

TOC Continued…!

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Mental health care providers face unprecedented challenges amid pandemic https://jvc-europe.com/mental-health-care-providers-face-unprecedented-challenges-amid-pandemic/ Sun, 13 Feb 2022 05:00:16 +0000 https://jvc-europe.com/mental-health-care-providers-face-unprecedented-challenges-amid-pandemic/

Steve Costello, executive director of philanthropy for St. Mary’s Health System, demonstrates how easily patient room bathroom doors come off the walls in the new Adult Behavior Unit at St. Mary’s Regional Medical Center. St. Mary’s in Lewiston. The entire wing has been designed with patient safety in mind, leaving no edges to use as leverage for hanging. Andrée Kehn/Sun Journal

LEWISTON — Mental health care providers have faced unprecedented challenges in the 23 months since the pandemic began in Maine, as demand for care has soared, staffing shortages persist and a historic number of health professionals are leaving the field.

The pandemic has “significantly increased” the need for mental health services, said Dr. Michael Kelley, psychiatrist and chief behavioral health officer for St. Mary’s Health System.

The Household Pulse Survey, a survey of US households conducted by six federal agencies to track the social and economic impacts of COVID-19, found that 32% of adults reported symptoms of anxiety and depression in December 2021 and 42% of adults reported symptoms in December 2020.

By comparison, a 2019 US household survey found that around 8% of adults had symptoms of anxiety and depression.

It’s not just the volume of patients that has increased, but also the level of care required, Kelley said. For example, substance use disorders have been “amplified,” with a record number of accidental overdoses reported last year.

“What I’ve seen (is) almost every patient I see, no matter what they’re referred for (depression, anxiety, substance abuse, relationship issues), talks about how COVID has made their problem worse “said Dr. Annie Derthick, licensed clinical psychologist and director of behavioral sciences for the Family Medicine Residency Program at Central Maine Medical Center.

“They talk about how social isolation in particular has exacerbated symptoms, strained relationships, limited resources and increased stress in general,” she said.

The Serenity Room in the new Adult Behavior Unit at St. Mary’s Regional Medical Center features ligature-protected furniture with no accessible wires or cords that could be used to self-harm. Andrée Kehn/Sun Journal

Many face increased financial stress and food and housing insecurity, she added.

“Our outpatient clinic literally doubled the number of referrals between 2019 and 2020,” said Kelley, who also serves as inpatient general psychiatry unit ward at St. Mary’s Regional Medical Center in Lewiston.

“And it never stopped, it just kept getting worse,” Kelley said. “It’s probably 150% more than before.”

In some parts of the state, it can take six to nine months to find a supplier, he said.

“We had to, for the first time in St. Mary’s history, limit our watershed to just the tri-county area,” Kelley said, referring to Androscoggin, Oxford and Franklin counties.

“We had always taken patients from anywhere in the state and we had so many that just to be able to service our own area we had to limit it, which is sad. We would never want to limit our care to anyone.

Lewiston-based Tri-County Mental Health Services has also seen a dramatic increase in demand, CEO Catherine Ryder said.

Before the pandemic, patients might have to wait a few days or, at most, a few weeks for services.

“It completely flipped,” Ryder said.

“We started from a place where, you know, people were working in the office, and someone would call and we could usually get them in within a week, if not a few days. And today we have an extravagant waiting list in almost every service.

St. Mary’s Emergency Department has gone from an average of eight to 10 psychiatric patient visits a day to about 18.

“It’s even worse than it looks, though, because the units are full all the time,” she said. Before the pandemic, the average time between someone entering the emergency department and leaving was eight hours; it is now 36 hours.


In addition to the high demand for care, there are general shortages of personnel. While Maine’s mental and behavioral health staff were already struggling before the pandemic, COVID-19 has exacerbated the problem.

“We have had a personnel crisis for at least a year and a half. And we are not alone,” Ryder said.

“If you were to speak to a provider in the state of Maine, whether it’s a hospital or a community mental health center or your local Walgreens, everyone posts for staff. But, in our world, that means people are not being served.

Patient rooms in the new Adult Behavior Unit at St. Mary’s Regional Medical Center in Lewiston are all equipped with televisions, which must be recessed into the wall so that all cords are inaccessible. Patient feedback included a concern that it was too easy to lose track of time spent on the unit. The new rooms all have a protected clock. Andrée Kehn/Sun Journal

Kelley said he probably lost about 10% of his nursing staff to early retirement alone. People in a high-risk age group who would face life-threatening illness every day naturally left the workforce, he said.

“When you, every day, are talking with a patient and you have to wonder if that person might be exposing you, it’s incredibly stressful,” Kelley said.

This, and high worker burnout, has caused some to leave the hospital setting for private practice or leave the field altogether.

“The people we work with are some of the poorest, neediest and sickest people in our communities; most vulnerable,” Ryder said. “So when you have to carry that, on top of your own experience – it’s called vicarious trauma in our field – people are often really overwhelmed.”

Ryder understands this on a deeply personal level. Her son died of an accidental overdose in December.

“I struggled to get back on my feet while meeting the needs of our community at the same time,” she said.

Even without a staffing shortage, service providers like Tri-County Mental Health Services and St. Mary’s need more providers than ever to meet the demand left behind by the pandemic.

“I’ve been there for 30 years; we have never had such difficulties in terms of hiring and retaining long-term staff. It’s a different world we live in,” Ryder said.


If he could point to one bright light over the past two years, it’s St. Mary’s new behavioral health inpatient unit, Kelley said. The 18-bed unit was designed to be “a place to give care that matches caregiving,” Kelley said last October when the unit was still under construction.

The nurse’s station in the new adult behavioral unit at St. Mary’s Regional Medical Center has a monitor that provides a view of the camera in some patient rooms. Andrée Kehn/Sun Journal

Now, with patients on the unit, the updated space — with its simple rooms, private bathrooms and large windows — the level of care St. Mary’s can provide is “night and day,” for compared to the old unit, Kelley said.

The private rooms, each with its own TV, made an immeasurable difference, he said. Shortly after patients were able to fill the new unit, they experienced an outbreak. Before the unit opened, patients would have been stuck in dark, dingy rooms with no source of entertainment and possibly a roommate, and now everyone has their own space to self-isolate.

COVID restrictions, like isolation and mask-wearing, can be difficult for everyone, but especially those with mental health issues. But during the outbreak, there hasn’t been a single incident, Kelley said.

The new unit is also equipped to care for someone with COVID or another infectious disease, which means they can stay in the psychiatric unit while they receive other medical care. Previously, a patient who tested positive could not be admitted to the unit and instead had to go to a medical floor, which is not necessarily equipped to meet a patient’s psychiatric needs.

“Patients get along better. They are so much more calm and relaxed,” Kelley said.

“And I think – I hope – they feel more supported just because the environment is designed for them.”

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Why digital downloads can never kill the book? https://jvc-europe.com/why-digital-downloads-can-never-kill-the-book/ Sat, 29 Jan 2022 08:19:58 +0000 https://jvc-europe.com/why-digital-downloads-can-never-kill-the-book/

through Naveed Para

Paper books have a unique smell, feel, and weight, allowing the reader to have an encounter that includes faculties in general. Printed books are actual items that can review memories of previous occasions and recorded events.

A room without books is like a body without a mind.
Marcus Tullius Cicero

Advanced innovation has undoubtedly profoundly affected the traditional areas of book distribution and retail. The endless question every booklover asks is whether the book industry is moving slowly. Book lovers admit that the annihilation of printed books is unthinkable. Nevertheless, many express that printed books may soon disappear, as today electronic gadgets can easily supplant them.

Long before Gutenberg developed the printing machine, access to compound sources such as scrolls, authentic accounts, or books was considered an extravagance. Before printing machines were created, books were reproduced by hand in meticulous interplay before most were lost in wars or catastrophic events. Be that as it may, the innovation of the printing machine in the 15th century changed the way books were duplicated and, at the same time, people’s propensities to read changed.

In the age of today’s technology, e-books and other advanced reading media are gaining great notoriety. However, some people predict that with the advancement of digital books, conventional paper books have lost their importance. Although there are strong feelings that advanced books cannot supplant printed books. Simultaneously, some reiterate that digital books do not convey the same raw, substantial quality that printed books can. Also, the feeling of claiming a book is quite unique compared to visiting the online library. The reader’s level of attachment and better understanding of characters is a major part of reading a printed book.

Again, from now on, in the 21st century, mechanical endowments like the web, smart sheets, and tablets completely enhance our propensities to read and learn, and readers can approach a vast assortment of books in a library by line. in a tick. Forward offices coordinate the ways we read and buy books.

In short, there is a question, are paper books really going to disappear soon? A solution to this question is not without problems. That digital books have become famous lately is not news, however, where they have gone and what impacts it will eventually have on the printed word – is very obscure. Over the long term, reading has taken on different structures and configurations. Bookstores have seen their sales drop due to the development of digital books on the web. Likewise, people like to be updated through different news apps on their PDA or workstation. The importance of careful reading, however, is higher now than at any time in recent memory.

Over the past 10 years or so, the world has transformed into something that none of us would have ever envisioned. Advancements in PCs and the innovation of correspondence have deployed this improvement. According to a report by The New York Times, from 2008 to 2010, e-book deals skyrocketed, rebounding by as much as 1,260%. Presumably, we are in a temporary period. Screenreaders are constantly improving and expanding, providing individuals with motivation to switch to screens. Print book audiences retain and recall more storylines than ebook audiences. A prior survey found that print media readers scored higher in story comprehension.

E-books can cause screen weakness resulting in obscured vision, redness, dryness and discomfort. A large number of reviews have shown that students who have books at home are bound to perform better on tests. A late survey of liners in the United States, Slovakia, Japan and Germany showed that 92% of members preferred paper books that they could hold, contact and flip through at any time.

However, individuals seem to give up all pretense of buying books in large numbers, paper books should not go away. Paper books are incredibly durable. Books made anywhere will last for many years, and surprisingly inexpensive made books are still clear for a very long time. No electronic gadget is so robust. They don’t need electricity or internet. For some regions of the planet, paper books are undeniably more useful, available, and more retrievable, even in modest variations. They are even easier to write notes, underline, make small drawings in the edges, etc.

Books can be undeniably more varied in actual configuration and design. We can have huge, rich workbooks, tiny collections of verses, big books with thin, thin paper, or light books with smooth, thick paper with ragged edges, and so on. They may have second, third, fourth, fifth versions, and it continues to be estimated. Despite what you might expect, an e-book, when viewed, is illiquid, so it’s inherently less important.

Printed books will never fall over; however, they might struggle to exist in the current advanced era. Digital books may have distinctive, glossy computerized covers, but nothing can replace the effect of an actual book. For the authorities of craftsmanship, the true pursuers and the true scholars, print is the main medium that can satisfy them. Paper books have a unique smell, feel, and weight, allowing the reader to have an encounter that includes faculties in general. Printed books are actual items that can review memories of previous occasions and recorded events. Each duplicate is remarkable and individual to the reader. A hardcover adaptation on its rack is like a unique painting on our dividers. Printed books are quickly becoming more valuable and appreciated for their best.

Printed books must remain within our reach as part of our scientific presence. In this unique situation, researchers, distributors and readers play different roles. Therefore, we should buy books for our benefit and that of our young people. Children take advantage of their parents and build tendencies from their parents. Assuming we read books regularly, our children will begin to read and foster the propensity to understand.

Regularly, book fairs are organized in better places all over the planet to give individuals inspiration to browse by giving them a wide selection of books to choose from that they can check out before deciding to buy any. The fair gives readers of all ages the opportunity to choose and browse books together. This improves the likelihood that they will need to continue browsing books of a varied nature.

Naveed Parra

Printed books don’t bite the dust a demise; they dig for the long haul until humans exist in this universe. There are a large number of accessible paper books on the prowl; and part of the old original copies that cannot be transformed into computerized structures.

Although digital books are shiny and beautiful, they cannot have the same impact as real books influence bibliophiles. Anyway, various crowds have various inclinations, giving each medium its own meaning. It is categorically accepted that paper books and computerized books have their own audience. Reading paper books can enhance the whole experience, but that’s not the only achievement paper can achieve. Since the current era is more about innovation, they will use advanced books quite often. Despite the fact that digital books have a prosperous future, paper books will never go away.

(The author is a J&K High Court Barrister and an LL.D Fellow at the Faculty of Law, University of Kashmir. The opinions expressed in this article are those of the author and do not purport to reflect the views of Kashmir Life.)

Motion Sensors Market Size Valued at 5.7 Billion, CAGR of 8.92%, Share, Growth and Forecast 2027 – The Oxford Spokesman https://jvc-europe.com/motion-sensors-market-size-valued-at-5-7-billion-cagr-of-8-92-share-growth-and-forecast-2027-the-oxford-spokesman/ Thu, 27 Jan 2022 13:51:43 +0000 https://jvc-europe.com/motion-sensors-market-size-valued-at-5-7-billion-cagr-of-8-92-share-growth-and-forecast-2027-the-oxford-spokesman/

The global motion sensor market is valued at around USD 5.7 billion in 2019 and is expected to grow with a healthy growth rate of over 8.92% over the forecast period 2020-2027. Motion detector is an electronic device used to detect the movement of the device, object or person. Initially they were used for security purposes but nowadays they are also used in defense systems, medical applications, robotics, electronic gadgets and many more applications due to features like light weight , low power consumption, small size and maneuverability. These are the driving factors for the growth of the market. The factors driving the growth of this market are the development of electronic devices and the urge to wear devices such as smart watches, smart jackets, fitted bands, etc. For example: according to Gartner data in 2018, there was an increase in wearable electronics sales of almost 27.04% over last year.

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The COVID-19 pandemic has forced lockdowns in almost every country around the world, hampering the manufacture of motion sensors. For the safety of workers and employees, many factories and industries are not operating, which may affect long-term income. People are forced to stay at home and so there is a possibility of increased demand for these sensors in the near future for robotics, self-driving cars, automated devices, etc. create a lucrative demand for this market. However, one of the major factors restraining the growth of the global motion sensor market is the highly complex and critical manufacturing process. Along with this, demand is hampered and highly unstable due to the covid pandemic.

Leading companies reviewed in the Motion Sensors Market‎ report are:

SimpliSafe (US)
ADT Security Services (USA)
Honeywell Aerospace (UK)
Panasonic Electric Works (Japan)
TE Connectivity (Switzerland)
STMicroelectronics (Switzerland)
ROHM (Japan)
OSRAM Opto Semiconductors Gmbh (Germany)
NKK switch (Japan)
Bosch Sensortec (Germany)
TDK InvenSense (Japan)
Xsens Technologies BV (Netherlands)

Market segmentation :

To develop an intensive estimate of the market, every marvelous and conservative situation has been used, taking into account earnings at some stage of the projected duration. The market highlights the fundamental segments and emphasizes the major drivers for the use of the increase in these categories to offer a comprehensive analysis of the forecast span 2021-2027. The motion sensor market is divided into sub-segments, modern agency growths. The note delves into the decision, product improvement and sales technology at some undetermined time in future geographies in astonishing factors.

Motion Sensor Market Segmentation:

By technology:
Dual technology

Per application:
Consumer electronics
Aeronautics & Defense
Health care

Regional analysis covered in this report:

  • North America [United States, Canada]
  • Europe [Germany, France, U.K., Italy, Russia]
  • Asia Pacific [China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia]
  • Latin America [Mexico, Brazil, Argentina]
  • Middle East and Africa [Turkey, Saudi Arabia, UAE]

For more information or a query, visit @ https://www.intelligencemarketreport.com/send-an-enquiry/41894

COVID-19 impact analysis:

A phase of the targeted assessment is available in the Market Effect of COVID-19 and Customer Behavior Published-COVID. Changes in their spending habits are carefully tested to advantage notion in the functional effect of the Motion Sensors Market over the forecast period 2021-2027.

Competitive outlook:

Demographic assessment is meant to help agencies develop boom techniques based entirely on changing consumer behavior. The main popularity of the test is the evaluation of production style. It offers critical facts on how members of business organizations are aligning their manufacturing strategies with contemporary market developments. To provide a better study of the opposition, the study consists of a proportionate evaluation of the Motion Sensor market. Key improvement plans, market percentage and market rating opinions are also protected in the aggressive panorama segment over the 2021-2027 forecast span.

Table of Contents – Main Key Points
Executive Summary, Market Overview, Key Trends, Estimation Methodology, Research Hypothesis
Global Market Definition and Scope, Currency Conversion Rates
Global Competitor Landscape by Players
Global Market Dynamics, Drivers, Challenges, Opportunities
Global Market Industry Analysis, Porter’s 5 Forces Model, PEST Analysis, Investment Adoption Model
Global Market Analysis, By Type, By Application, By Region
Competitive intelligence, key market strategies, company profiles
Research process, attributes and hypothesis

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Consumer Electronics Veteran Prasoon Kumar Joins Arzooo as VP of Strategy https://jvc-europe.com/consumer-electronics-veteran-prasoon-kumar-joins-arzooo-as-vp-of-strategy/ Wed, 19 Jan 2022 06:22:01 +0000 https://jvc-europe.com/consumer-electronics-veteran-prasoon-kumar-joins-arzooo-as-vp-of-strategy/ Prasoon led the sales and marketing function of Voltas-Beko while leading the launch of the JV brand in India, including distribution strategy and consumer marketing.

Prasoon Kumar has joined the Arzooo team as Vice President of Strategy with two decades of expertise in the white goods industry. He has been at the forefront of distribution, sales and distribution strategy for some of India’s top white goods brands.

During his last assignment with Voltas Prasoon, he played a pivotal role in the establishment of the Voltas-Beko venture, a joint venture between Indian Voltas and Turkish Beko. Prasoon led the sales and marketing function of Voltas-Beko while leading the launch of the JV brand in India, including distribution strategy and consumer marketing. Prasoon will spearhead Arzooo’s growth strategy by defining the medium and long term program

Prasoon Kumar, Vice President of Strategy, Arzooo adds, “As a member of the industry, I have followed Arzooo’s journey closely and it is very fascinating to see how it has evolved in a short time. and cracked into one of the more complex categories. Arzooo is already making waves in the retail and consumer electronics ecosystem and I am thrilled to be part of this young and energetic team and excited to take the business to new heights.”

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With over 20 years of cumulative experience in channel sales and revenue management, Prasoon has demonstrated innate skill in formulating strategies for sales and distribution, developing new business from general trade , he managed the sales challenges and visions of industry leading brands. Prior to his Voltas-Beko tenure, Prasoon worked as Sales Manager for Godrej and played a crucial role in expanding Haier India‘s presence. He worked with LG India in its early days and played his part in establishing LG as a market leader in the Indian consumer durables market.

At Arzooo Prasoon, the charter will be to drive Arzooo’s expansion and spread to the breadth and breadth of the country with a medium and long term strategy and to bring strategic partnerships in its mission to power offline retail with technology and financial capability and make them competitive and scalable.

Commenting on the nomination, Khushnud Khan, Co-Founder and CEO of Arzooo, added, “I have known Prasoon as an industry leader since my flipkart days, and have always been impressed with his business acumen and his innovative ideas I’m happy to have him on board With us at Arzooo His extensive experience in the white goods space will help shape our vision to transform offline retail.

Australian free-to-air channels demand guaranteed prime position on smart TVs | Television https://jvc-europe.com/australian-free-to-air-channels-demand-guaranteed-prime-position-on-smart-tvs-television/ Sun, 16 Jan 2022 16:32:00 +0000 https://jvc-europe.com/australian-free-to-air-channels-demand-guaranteed-prime-position-on-smart-tvs-television/

Australian free-to-air commercial TV channels have called on the Federal Government to introduce legislation to ensure they are visible on smart TV home screens, saying they are becoming “increasingly difficult to find” among global streaming rivals such as Netflix.

TVs increasingly include apps for the various streaming services available, including Netflix, Stan, Disney+ and ABC iview, as well as apps specific to commercial channels.

However, Free TV Australia, which represents free-to-air stations such as Seven, Nine and Ten, has reported growing concern that commercial stations are becoming harder to find on smart TVs.

“TV makers and operating system developers are increasingly exerting control over the options displayed to consumers, directing viewers to the services that can pay the highest price for preferred on-screen placement. ‘home,’ Free TV Australia said in a submission to the parliamentary inquiry into social media and online harm this month.

There were also concerns that streaming-specific buttons on remote controls as well as favorable placement on smart TV home screens for other streaming services could turn viewers away from free-to-air TV.

“This means that decisions about the availability of free and licensed terrestrial services, as well as streaming video-on-demand (BVOD) applications to Australian viewers, and if so on what terms, are increasingly taken in conference rooms in Japan, South Korea, and the United States,” said Free TV Australia.

“This risk becomes even greater as manufacturers seek to monetize significant placements on user interfaces and strike lucrative deals with global streaming services in addition to local Australian FTA streaming services. Manufacturers see themselves as distributors and expect a “ticket extract” or some form of payment to access their screen space. »

The organization argued that streaming companies could never replace the value of free TV.

“Global entertainment platforms such as Netflix, Disney+ and Amazon Prime cannot jump to breaking news to cover government health advice updates or provide critical bushfire updates,” said Free TV Australia.

“The visibility and accessibility of free television services is therefore essential to ensure the achievement of government policy objectives, including those relating to accurate, unbiased and trustworthy information; iconic sporting events; and the provision of emergency information.

The organization said legislation was needed to ensure TV makers make it easy for Australians to find free channels and apps, proposing a ‘prominence framework’ requiring ‘free, easy and universal access’ to services free, and for Australians to be aware of free services.

Sign up for the Guardian Australia Weekend app

“Action is needed now to ensure the long-term availability and prominence of Australian FTA commercial content services for Australian viewers,” Free TV Australia said.

Guardian Australia has sought comment from Australia’s two biggest TV companies – Samsung and Sony. Samsung declined to comment.

Free TV Australia has also welcomed the Government’s Social Media Exposure Bill, released for comment late last year, as a way to reduce the risk of defamation that media companies currently face for their comments on social media following the High Court’s Dylan Voller libel ruling late last year.

The ruling found that owners of social media pages and groups are considered editors for third-party comments on posts and can therefore be held liable for defamatory comments.

The legislation would make social media platforms the publisher of the content, but provide a defense for companies if they make it easier to identify the user who made the comment. Free TV said that since the judgment, media companies have significantly limited comments on their stories on social media.

“The news media have limited the number and range of stories they share on social media and are closing the comment section more often, preventing any discussion of the news and current affairs they report.

“While the Anti-Trolling Bill is still under consideration, media companies continue to be legally responsible for this material. It will be important in the final drafting of the Anti-Trolling Bill to ensure that social media services cannot outsource legal liability.

The inquiry has closed submissions and will report to Parliament in February.

]]> Public Joint Stock Video M: Home-centricity, comfort and personalization are the main consumer trends in the Russian home appliance and consumer electronics market in 2021 https://jvc-europe.com/public-joint-stock-video-m-home-centricity-comfort-and-personalization-are-the-main-consumer-trends-in-the-russian-home-appliance-and-consumer-electronics-market-in-2021/ Wed, 12 Jan 2022 12:56:16 +0000 https://jvc-europe.com/public-joint-stock-video-m-home-centricity-comfort-and-personalization-are-the-main-consumer-trends-in-the-russian-home-appliance-and-consumer-electronics-market-in-2021/

M.Video-Eldorado Group, Russia’s leading e-commerce and consumer electronics retailer (MOEX: MVID) analyzed customer preferences in 2021 and identified key consumer trends in the Russian market. The segments with the most notable year-over-year growth include smartphones, household goods, remote entertainment and lifestyle products – due to the pandemic – as well as innovative categories such as smart home, which are developing above the market average. Most product categories are dominated by higher price segments, as Russian consumers prefer to spend their money on more expensive and efficient devices. About 55% of the turnover in the CE market was generated by conventional sales, with the remaining 45% being sold online. This percentage is practically unchanged from the previous year.

The 10 most popular brands in Russia are Apple, Samsung, LG, Redmi, HP, Bosch, Mi, Asus, Haier and Lenovo.

Mobile ecosystem

Smartphones are becoming more and more important and even essential as the primary means of communication, shopping, entertainment and a whole host of other daily activities. The growing presence of smartphones in our lives also affects the decisions of the Russian consumer. When buying a smartphone, they are now more inclined to choose a device with a longer lifespan. By the end of 2021, sales of this category are expected to increase by more than 25% in value to reach 720 billion rubles. Smartphones priced at RUB 50,000+ show the strongest momentum: by the end of the year, sales could increase by 70% and 75% year-on-year in volume and value, respectively. For the first time in a decade, multifunction phones have shown volume growth (with an expected increase of some 4% to 6.8 million items) driven by demand from migrant workers, seniors, children , people who use them instead of the landline. phones and those concerned with data security.

Smartphones are driving demand for wireless headphones, with their share surpassing half for the first time, while True Wireless models have generated over a third of total sales (demand soared by around 80% in volume) . Wearable devices have become even more important amid the pandemic (with expected growth of around 12% in volume and 38% in value), as they help to exercise more mindfully, track sleep and to monitor health. Functional smartwatches demonstrate the best performance. Mains and wireless chargers are expected to grow by around 50% due to more frequent use of smartphones and manufacturers excluding chargers from the packaging.

Focus on the house

Amid the pandemic, consumers continue to actively invest in the comforts of home. Major household appliances (refrigerators, washing machines, cooktops, range hoods, ovens, etc., including built-in models) are expected to grow by around 15% year over year. By the end of the year, the following small household appliances will rise above the market average in terms of volume: robot vacuum cleaners (2x), stick vacuum cleaners (1.5x), coffee machines ( + 20%), blenders (+ 17%), microwave ovens, irons and kettles (adding about 15%). Personal care products also rose in popularity, with shaving accessories and hair clippers increasing by more than 30%, while hairdryers and styling tools increased by 25% and 20% respectively. The home office ecosystem remains in the spotlight with powerful, high-performance gaming laptops (growing by over a third), all-in-one PCs, and network hardware expected to add around 10% in terms of volume. Some devices and printers are still in demand.

Invest in technology and comfort

Smart and 4K TVs continued to enter the TV segment and accounted for over 70% and 40% of devices sold as customers sought to enjoy content in new ways. The contrast in CE sales continued to grow, with products in the middle and upper price segments increasingly popular. In terms of value, these items generated more than half of the total demand for laptops, tablets, MDAs, etc. They are likely to last and stay relevant longer, while making the user’s life easier, more convenient and streamlined through better performance and functionality.

Innovative products

Some relatively new product categories remained on a solid growth path. For example, sales of smart home devices at Video-Eldorado nearly tripled as their supply expanded and affordability increased and Russians invested more in their households, purchasing items that would provide more. of comfort in their daily life. The demand in this category has been driven by products such as voice assistant smart speakers, which can be used to control smart home or other internet connected devices (kettles, vacuum cleaners, washing machines, refrigerators, etc. etc.). Mr Video-Eldorado increased his sales by 2.5 times. Electric vehicles, dishwashers and instant cameras also posted strong sales growth.

Recent technological and functional improvements have stimulated the demand for the respective products, leading them to wide use. Design and side-by-side modular refrigerators, ovens with steam cooking and pre-set cooking programs, washer-dryers and sous-vide appliances have all gained traction, while steam irons and steam solutions. Steam ironing have advanced the entire segment of irons.

Personalized discounts

Increasingly, customers were looking for deep personalization at every touchpoint. M.Video is committed to building long-term customer relationships and has rolled out a number of data-driven products, including personalized pricing and relevant product offerings. In 9M 2021, M.Video and Eldorado mobile app downloads topped 21 million, an increase of 4.3 times in one year. Our advice app helps sellers authorize the customer, access their profile, cart, purchase history, bonus points and personal offers, add items to the cart and send them the payment link by line.

All customer communication channels – the consultant and client website and mobile apps – offer recommendation services that make it easier to find the best deal among popular and newly added products and to choose accessories and complementary items. . Product recommendations represent 20% of revenue generated by the mobile application and are responsible for a quarter of purchases. One in three app users interacts with items suggested by our smart algorithms. The consultant’s online client platform and mobile application are also offered with personalized prices. A guaranteed discount based on past purchases and user bonus points is displayed shortly after authorization on the website or in the app.

Optical Position Sensors Market Research Report by Type, End User, Region – Global Forecast to 2027 https://jvc-europe.com/optical-position-sensors-market-research-report-by-type-end-user-region-global-forecast-to-2027/ Mon, 10 Jan 2022 13:13:00 +0000 https://jvc-europe.com/optical-position-sensors-market-research-report-by-type-end-user-region-global-forecast-to-2027/

Optical Position Sensors Market Research Report by Type (Multi-Axial, One-dimensional & Two-dimensional), By End User (Aerospace & Defense, Automotive & Consumer Electronics), By Region (Americas, Asia-Pacific & Europe, Mid East and Africa) – Global forecasts to 2027 – Cumulative impact of COVID-19

New York, January 10, 2022 (GLOBE NEWSWIRE) – Reportlinker.com Announces the Publication of the “Optical Position Sensors Market Research Report by Type, End User, Region – Global Forecast to 2027 – Impact cumulative COVID- 19 “- https://www.reportlinker.com/p06205285/?utm_source=GNW

The global optical position sensors market size was estimated at USD 2,070.53 million in 2020 and is expected to reach USD 2,258.68 million in 2021, at a CAGR of 9.45% to reach USD 3,896.50 million d ‘by 2027.

Market Statistics:
The report provides market size and forecast in five major currencies: USD, EUR GBP, JPY, and AUD. It helps organizational leaders make better decisions when currency data is readily available. In this report, the years 2018 and 2019 are considered as historical years, 2020 as the base year, 2021 as the estimated year and the years 2022 to 2027 are considered as the forecast period.

Market segmentation and coverage:
This research report categorizes Optical Position Sensors to forecast revenue and analyze trends in each of the following submarkets:

On the basis of the type, the market has been studied in multi-axial, one-dimensional and two-dimensional.

Based on the end user, the market has been studied in the areas of aerospace and defense, automotive, consumer electronics and healthcare.

Based on the region, the market has been studied in the Americas, Asia-Pacific and Europe, Middle East and Africa. The Americas are studied in more detail in Argentina, Brazil, Canada, Mexico and the United States. The United States is studied in more detail in California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. Asia-Pacific is further explored in Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. Europe, the Middle East and Africa are studied in more detail in France, Germany, Italy, the Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates and United Kingdom.

Cumulative impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected nearly all industries, and the long-term effects are expected to impact the growth of the industry during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of the underlying issues of COVID-19 and potential pathways to follow. The report provides insight on COVID-19 given changes in consumer behavior and demand, purchasing patterns, supply chain diversion, dynamics of current market forces, and significant government interventions. . The updated study provides information, analysis, estimates and forecasts, considering the impact of COVID-19 on the market.

Competitive strategic window:
The Competitive Strategy Window analyzes the competitive landscape in terms of markets, applications and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for suppliers to adopt successive strategies of merger and acquisition, geographic expansion, research and development, and new product introduction strategies to continue the expansion and growth of the business during a forecast period.

FPNV positioning matrix:
FPNV Positioning Matrix assesses and ranks vendors in the Optical Position Sensors market based on business strategy (company growth, industry coverage, financial viability, and channel support) and product satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that helps businesses make better decisions and better understand the competitive landscape.

Market share analysis:
The market share analysis offers the analysis of the suppliers considering their contribution to the overall market. It provides the idea of ​​its revenue generation in the overall market compared to other space providers. It provides insight into the performance of vendors in terms of revenue generation and customer base compared to others. Knowing the market share gives an idea of ​​the size and competitiveness of the suppliers for the base year. It reveals the characteristics of the market in terms of traits of accumulation, fragmentation, dominance and fusion.

Competitive scenario:
The competitive scenario provides a outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section delivers valuable insights at different stages while keeping abreast of the business and engaging stakeholders in the economic debate. The competitive scenario represents press releases or news from companies categorized as M&A, Agreement, Collaboration and Partnership, New Product Launch and Improvement, Investment and Funding, and Reward, Recognition and Expansion. All the news gathered helps the supplier understand the market gaps and the strengths and weaknesses of competitors, thus providing information to improve products and services.

Company usability profiles:
The report deeply explores the significant recent developments of leading vendors and innovation profiles in the global Optical Position Sensors market including Analog Devices, Inc., Balluff GmbH, Broadcom Inc., Dynapar Corp, Eaton Corporation, Festo Ltd. , First Sensors AG, Hamamatsu Photonics KK, Infineon Technologies AG, Leuze electronic Pvt. Ltd., Melexis NV, Micro-Epsilon, NXP Semiconductors NV, Opto Diode Corporation, Panasonic Corporation, Physik Instrumente (PI) GmbH & Co. KG, ROHM CO., LTD., Sensata Technologies, Sharp Corporation and Siemens AG.

The report provides information on the following pointers:
1. Market penetration: provides comprehensive information on the market offered by major players
2. Market Development: Provides detailed information on lucrative emerging markets and analyzes penetration into mature market segments.
3. Market diversification: provides detailed information on new product launches, untapped geographies, recent developments and investments
4. Competitive Assessment and Intelligence: Provides a comprehensive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape and manufacturing capabilities of key players
5. Product Development and Innovation: Provides intelligent information on future technologies, R&D activities and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast for the global Optical Position Sensors market?
2. What are the inhibitory factors and impact of COVID-19 shaping the global Optical Position Sensors Market during the forecast period?
3. What are the products / segments / applications / areas to invest in during the forecast period in the global Optical Position Sensors Market?
4. What is the competitive strategic window for opportunities in the global Optical Position Sensors market?
5. What are the technological trends and regulatory frameworks in the global Optical Position Sensors market?
6. What is the market share of the major vendors in the global Optical Position Sensors market?
7. What strategic modes and movements are considered appropriate for entering the global Optical Position Sensors market?
Read the full report: https://www.reportlinker.com/p06205285/?utm_source=GNW

About Reportlinker
ReportLinker is an award winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.


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Apple’s biggest scandal in 2022 is already underway – TechCrunch https://jvc-europe.com/apples-biggest-scandal-in-2022-is-already-underway-techcrunch/ Sat, 08 Jan 2022 18:31:04 +0000 https://jvc-europe.com/apples-biggest-scandal-in-2022-is-already-underway-techcrunch/

Hello friends and welcome back Weekly review!

I took the last few weeks to relax and make sure my 2022 shots were as searing as possible, or at least as premonitory as possible. This week we’re talking about what I’m sure could be one of Apple’s biggest scandals of the decade yet: the tiny AirTag.

You can get it in your inbox every Saturday morning from newsletter page, and follow my tweets @lucasmtny.

(Photo by James D. Morgan / Getty Images)

the big thing

AirTags are a very useful product from Apple that work pretty much exactly as advertised.

Unfortunately, this is the problem.

There has been quite a bit of controversy lately about how Apple has deployed them and how, while these are great devices for keeping track of your keys, they can also be easily abused to track down someone. ‘a. This is not a purely theoretical question either, it is already happening.

This isn’t a particularly unique scenario where technology can be used for good or bad purposes – just think of the decades-long conversation around encryption – that said, I have a feeling it is about ‘a scenario in which Apple will lose and it will be more embarrassing than any misstep in recent memory.

Over the past few years, Apple has organized much of the marketing of its wearable products around how its devices work in the use cases at the edge. The latest generations of the Apple Watch have focused on health tracking features that could help identify rare conditions or help users with a life-threatening situation. TV commercials have documented the individual stories of users who have found Apple Watch to be a lifesaving tool. With AirTags, there is potential for some of these same benefits, but there are also many more disadvantages. Next year we’re no doubt going to see examples of AirTags being used in a nefarious manner that, taken together, are the antithesis of one of those Apple Watch ads. It can end up being a product defined by its glaring flaws.

Image credits: Screenshot Built for Mars

Apple made its own post-launch efforts to tighten up how AirTags that don’t belong to a certain user can be detected, but these notifications have proven to be buggy and often waited far too long to alert users. Add in the fact that Apple seemed to view Android’s integration as an afterthought, not a partnership needed to ship a device like this, and Apple’s incompetence seems a bit more serious.

I highly doubt that Apple will be able to find a solution to this problem. Regardless of what they send to iOS to back down, Android’s fractured ecosystem means warranties won’t reach large numbers of people who could be targeted.

For a nascent product category with such potential for PR accountability, it’s hard to see how Apple justifies continuing to sell AirTags. This is Apple’s unique mistake in that the company delivered exactly what it initially promised, but failed to consider the full extent of the direct consequences of that initial promise.

Elizabeth Holmes at the Theranos trial

(Photo by Justin Sullivan / Getty Images)

other stuff

Here are a few stories this week that I think you should take a closer look at:

Elizabeth Holmes sentenced on 4 of 11 charges
Finally, the trial of Theranos founder Elizabeth Holmes resulted in a resolution. Now we await the conviction as well as further indications as to whether Holmes will be retried on several of the charges the jury was unable to reach a verdict on. Holmes was convicted of conspiracy to defraud investors, as well as defrauding investors in the DeVos family, hedge fund manager Brian Grossman and former estate and trust attorney Dan Mosely, she was not convicted of any charges related to patient fraud, ”reported my colleague Amanda.

Google violated Sonos technology and commercial court rules
Google’s smart speakers have violated key patents owned by Sonos, a US regulator ruled this week, and the company will no longer be allowed to import counterfeit products made in China. Google has already started implementing design changes that it hopes will interrupt its ability to sell its smart speakers. Sonos has seen its lead in the smart speaker war dissipate as the tech giants have stepped in, but the smaller computer hardware company is not backing down.

A smaller, quieter CES
The Omicron wave prevented the TechCrunch team from traveling to Las Vegas to check out the latest gadgets from the Consumer Electronics Show, but we were at the show in mind and watching with countless livestreams. While it was certainly a more low-key year, there were still plenty of wild gimmicks this year. Here are some of the best we’ve seen.

Image of a megaphone on a pink background with colorful balls in the air to represent marketing.

Image credits: Jasmin merdan (Opens in a new window) / Getty Images

added things

Some of my favorite reads from our TechCrunch + subscription service this week:

How startups can prevent tech debt from piling up
“… Fostering a short-term plan for getting a faster time-to-market option isn’t always bad, as long as the company has a backup plan to deliver well-designed code that would simplify operations. iterations and future innovations. But for startups, redesign is difficult because deadlines and a lack of resources prevent developers from producing clean, flawless code. Startups prioritize short-term plans and focus more on adding features to reach milestones, sign up big-name clients, or raise funds. This overhaul of the roadmap and disregard for the long-term vision is triggering the technological debt… ”

5 marketing growth predictions for 2022
“… It’s been a crazy year in growth marketing, with the meteoric rise of TikTok, sweeping iOS privacy changes, and $ 240 billion paid to US startups as of September 30. All that new money has meant heavier investments in growth marketing throughout 2021. The heaviest investments have been made during uncertain times, with startups scrambling to find ways to measure iOS conversions and unlock TikTok as a new channel …

3 things founders need to know about mergers and acquisitions
“… Mergers and acquisitions are particularly beneficial for startups that are struggling to scale operationally, as they are essentially buying cash flow, revenue, and traffic from other companies, which means startups take a larger share of their markets. It is also a good way for startups to find, consolidate and experience their value proposition. The problem, however, is that most founders don’t know how to get started with mergers and acquisitions and resign themselves to the shadow of the bigger players. But mergers are accessible and advantageous for companies of all sizes… ”

Thanks for reading, and again, you can get it in your inbox every Saturday morning from the newsletter page, and follow my tweets @lucasmtny.

Have a good week!