Sustainability has become an ubiquitous topic. In the food and apparel industries in particular, resource stewardship has been a hot media topic for many years. But in the case of electronic devices, what exactly does durability mean? At IFA 2022 from September 2-6, visitors will get an answer to this question. At the IFA NEXT Innovation Center in Hall 20 of the Berlin Messe, research institutes, startups, associations and experts from industry and science will showcase innovative solutions to drive development towards greater high durability in the electronics industry. Resource-friendly and carbon-neutral production methods, reparability and recycling are among the crucial aspects here.
At IFA NEXT, the Fraunhofer Institute for Reliability and Microintegration (IZM) will present strategies for a circular economy. Taking the example of smartphones and tablets, he will demonstrate their environmental impact and present ideas for making recyclable products. “Design, Manufacture, Use… and after? For each of these phases, the speakers will present ways to manufacture sustainable products. Based on each generation of Fairphone, they will show how, taking into account their ecological performance, smartphones can be designed in a modular way, which is vital for repairability and recyclability.
Taking the example of a fully recyclable tablet, the presentations will show how SMEs can use digital methods for small production runs in local manufacturing. The production phase of a smart device is the biggest emitter of CO2, so to achieve a positive ecological balance, it is essential to keep the product for a long period of use. Visitors can get even more fascinating insights by attending repair shops, lectures, and manufacturers’ software demonstrations.
The Commown de France cooperative will also present innovations focused on sustainability. The company rents a wide range of electronic devices and offers many services, including repairs and technical support. This not only saves money, but also reduces CO2 emissions.
Microplastics pose another environmental challenge. Particles smaller than 5 mm not only impact the ability of the oceans to absorb CO2, but also pollute water, atmosphere and food. At IFA NEXT, British company Matter will showcase innovative technology to tackle microplastic pollution.
The founding idea of precycle was as follows: using digital solutions to offset the carbon footprint of plastic consumption and thus benefit society and the environment. The Fachhochschule Potsdam project has already received approval from EXIST, a development program of the Federal Ministry for Economic Affairs and Climate Action.
The total online presence (plugin, blockchain, application, etc.) of this clearing service offers great transparency for the first time. With the help of plastic credits and donations, the company wants to establish plastic compensation between retailers and help businesses and consumers become plastic neutral. The objective is that each kilo of plastic entering the economic cycle is offset by the recovery and recycling of one kilo of plastic waste in the countries of the South. The company also wants to ensure that local waste workers are formally employed and have access to health insurance, job protection and education.
BerlinGreen’s idea is to bring plants into the home all year round, particularly in cities where nature is far away. With its GreenBox, the startup from the German capital has developed innovative technology for clean and efficient indoor gardening on small areas and in all types of apartments. According to the company, the sophisticated system with its efficient LED lighting and sensors ensures that growing greens, herbs and other plants is easy and successful.
Always one step ahead green – program of events on the key theme of sustainability on September 5
An extensive program including conferences, expert round tables and startup presentations will complete the exhibition. On Monday, September 5, on the IFA NEXT Innovation Engine stage, the focus will be on sustainability and high-level speakers from science, politics and industry will share their visions for the future. In lectures and panel discussions, visitors can gain in-depth insight into various issues related to sustainability and green technologies, including global and social responsibility, plastic pollution, climate protection, extending life cycles, profitability and data protection.
10:45 am – Technological innovation as a force for good with consumer confidence in the balance
Speaker: Joe Baguley, CTO EMEA, VMware (conference in English)
11:00 a.m. – Save lives and protect the planet – impact innovation in action
Speaker: Christoph Burkhardt, CEO/Consultant, OneLife (English)
11:15 am – Ready for the era of circular services? Brand trends, strategies & fields of action
Speaker: Sebastian Daus, Co-Founder and CEO, FixFirst (German)
11:30 a.m. – Bringing companies and individuals together to fight against plastic
Speaker: Christian Rühlmann, CEO, Precycle (English)
11:45 a.m. – Microplastics: small size, big consequences
Speaker: Adam Root, Founder and CEO, Matter. (English)
12:00 p.m. – New eco-design regulations and energy efficiency labeling for smartphones and tablets.
Panel discussion with Karsten Schischke, group leader, Product Ecodesign and Circular Materials, Fraunhofer IZM, and other experts (panel language: German)
1pm – How to make consumer electronics more sustainable AND (still) profitable?
Speaker: Robin Angele, Head of German Office, Kooperative Community (English)
1:15 p.m. – The use of data, but sustainable please!
Speaker: Jessica Dittmar, CMO, polypoly (German)
1:30 p.m. – Consumer Tech Goes Green: why now?
Speaker: Nehir Boyacioglu, co-founder, Vahaa Smart Garden (English)
2:30 p.m. – Startup Days: why are we doing this? – The impact factor
Abstract: Shaping the world of tomorrow requires sustained effort. In his startup story about Germany Enpal’s first green unicorn, Dr. Wolfgang Gründiger describes the possibilities. Policy makers are also changing course. How can startups help shape Germany’s long-term transformation as a business location? How do they contribute to a climate-neutral market economy? These are the questions that the round table will examine with Thomas Heilmann (CDU), member of the German Bundestag, and Silke Gebel (Bündnis 90/Die Grünen), member of the Berlin House of Representatives. Additionally, eight startups will showcase their business ideas to make the world a little better.
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