When 4K resolution TVs first flooded the market in 2014-2015, the TVs were too expensive and there wasn’t much content on offer. Apart from Tata Sky broadcasting the Cricket World Cup in 4K, there was no other service providing 4K content. Also, internet speeds were slow to support the smart TV ecosystem. Increasing internet speeds over the years and decreasing costs have brought 4K TVs into the average consumer’s price bracket. The easy availability of internet and the availability of 4K content on top apps has further boosted the sale of 4K smart TVs. A gambling boom also helped matters.
While the market has changed, Sony’s approach hasn’t changed much over the years. The company’s focus on video quality has allowed it to remain one of the market leaders, despite fierce competition. With its X1 processors, Sony has maintained its quality. Its new iteration, the X75K series, offers more of the same with slight infractions in user interface and connectivity.
The basic design of televisions has not changed. Bezels have gotten smaller and TVs are thin at the top end and thicker at the bottom end with room for connectors and speakers. The Sony X75K is no different from its predecessors. The bezels are thin and the port placement on the side is convenient. Only the (detachable) power cord connectivity could have been better. The way it is placed right now, on the side of the panel towards the edge of the box is not very convenient for plugging in the system. The tabletop stand is sleek and stylish but has too much play, which makes the TV feel flimsy. The hinges could have been tightened to reduce play, as the TV swivels slightly.
Sony is hard to beat on image quality, and the new iteration doesn’t disappoint. The upscaling works very well with Full HD videos, the blacks are more pronounced, and the brightness is perfect. Although at lower levels I wanted the color profile to be a bit warmer. Still, it wasn’t too bad compared to the competition. The X1 4K processor performs very well in rendering 1080p content, mainly when gaming, where you sometimes notice the difference. Connected to a PlayStation, Sony’s video quality was good, not great, unlike its higher models.
sound and interface
This is where Sony’s X75K series lagged a lot. Given the downward-firing speakers, the sound was muffled. I had to turn the volume up to 45 and above for movies. Sometimes, up to 60, if I listened to instrumental music. Even while playing games, the sound profile was pretty quiet. Sony should consider sound improvements with future models. The other problem was the interface. Google TV allows for more user interactivity, in terms of voice remote control and TV control via your phone. It’s certainly convenient to use the Google Home app on the phone to control and manage the smart TV, but the software is too buggy at the moment. The UI was clean but took a long time to load and failed. The app crashing was sometimes an issue, and it didn’t work as well as expected. The sleep timer function worked perfectly.
It’s surprising that TV makers offer Bluetooth connectivity to pair devices but don’t provide multi-device audio support. When I tried to connect two Bluetooth headphones to the TV, it would disconnect from one to connect to the other. This must be an essential feature, given that TVs are also meant for gaming.
Sony’s lowest 43-inch range for this series starts at Rs 69,900, and the 65-inch model (review unit) is priced at Rs 1.39,900. If you have a home theater at home, the Sony X75K is a good buy. However, if you’re considering going for 55-inches and above, I’d recommend going a step further and trying the higher range with a better sound system.