Electronic production | May 11, 2021
Switzerland-based medical hearing solutions provider Sonova Holding AG will take over Sennheiser’s consumer electronics business entirely.
Although the transaction is still subject to regulatory approval, the plan is to complete the transfer of the business to Sonova by the end of 2021. Sennheiser announced in February that it would focus on its business activities at the future and was looking for a partner for the Consumer Electronics business. With the takeover of the Sennheiser Consumer business, Sonova adds headphones and soundbars to its hearing care range, which includes hearing aids and cochlear implants, among other hearing solutions. Sonova said in a press release that it will use the complementary skills of the two companies to strengthen and further develop its business areas in the future. Continuous cooperation is planned under the umbrella of the Sennheiser common brand in order to continue to offer Sennheiser customers audio solutions in the future. A license agreement for future use of the Sennheiser brand has also been concluded. “We couldn’t have asked for a better partner than Sonova for our consumer electronics business,” said Daniel Sennheiser, co-CEO of Sennheiser in a press release. “Sonova is a strong and well-positioned company. Not only do we share a passion for unique audio experiences, but we also share very similar corporate values. This gives us a great foundation for a prosperous future together.” As part of this partnership, a complete transfer of the operations of the Consumer Electronics activity to Sonova is planned. This will be aligned with Sennheiser works councils. Currently, a total of around 600 Sennheiser employees work for the consumer company Sennheiser. “I am very happy that Sennheiser has chosen Sonova to continue to develop the famous Consumer division. We look forward to welcoming our new colleagues and leveraging the combined strengths of both organizations to successfully shape our common future, ”said Arnd Kaldowski, CEO of Sonova, in the press release. “The rapidly growing market for personal audio devices is changing rapidly. The combination of our audiological expertise with Sennheiser’s know-how in sound reproduction, their great reputation as well as their high quality products will allow us to expand our offering and create important points of contact with consumers earlier in the day. their auditory journey. With the partnership for the Consumer business, Sennheiser says it will now focus its own strengths and resources on the Pro Audio, Business Communications and Neumann business areas.