The Ram Revolution is less imminent than expected.
The reveal of the all-electric Ram 1500 concept pickup truck has been delayed until Jan. 5 at the CES consumer electronics show that runs through Jan. 8 in Las Vegas. The Stellantis NV brand was originally slated to debut the truck this month in Los Angeles, but Ram CEO Mike Koval Jr. said it made sense to move the debut to CES given what it means for the company. management of the truck manufacturer. Additionally, the show gave the company a prominent place at the event.
“I think, especially as the industry goes through this super exciting transformation, that credibility is really important, and I know that the company and I have very specifically committed publicly to revealing the Ram 1500 concept truck at the Los Angeles Auto Show or around the Los Angeles Auto Show,” Koval told the Detroit News.
“This concept vehicle is absolutely packed with cutting-edge advanced technology features the world has never seen. talked about and potential for more, we felt it made perfect sense to reveal the vehicle at CES 2023.”
Koval pointed out that the decision does not reflect that Ram is behind on its commitments to put an all-electric 1500 into production in 2024 or the ProMaster electric commercial van next year. He added that the brand remained on track to have the majority of its segments electrified by 2025, with all having an all-electric option by 2030.
This, however, means truck buyers interested in an electric pickup will have to wait a little longer to see how Ram stacks up against the competition already hitting the market. California startup Rivian Automotive Inc. launched its R1T truck last year, and Ford Motor Co. began production of the F-150 Lightning this spring. General Motors Co.’s Chevrolet Silverado EV will go into production next year following the launch of the six-figure GMC Hummer EV in December.
“The way we see this is that it’s definitely an advantage for us, because we know in full knowledge of what our competitors have announced that we will bring an even better suite of solutions to market in 2024,” Koval said. . “So the timing of this announcement doesn’t change any of that. We’re fast forward and on track with our plan.”
Ram has collected feedback from thousands of customers on what they want from an EV pickup. This has helped the brand focus on outperforming competitors in range, towing, payload and charging times, he said. The vehicle is expected to be based on the Auburn Hills-designed STLA Frame platform, which the company says will deliver 500 miles of range with 159 to more than 200 kilowatt hours of energy.
Koval also intends to share with dealers in March a concept version of a midsize pickup, a segment the company has discontinued since Dakota production ended with the 2011 model year. Koval said the vehicle would include electrification.
“We are working feverishly on it,” he said. “I really want this to be the team and the moment for Ram to realize what we have long believed to be the greatest white space opportunity for us, not just in the region, by the way, but in the world. whole, so the program is really a priority for me.”