The fourth series of the Rainbow High fashion doll collection launched this month features the most diverse and inclusive character collection since the brand’s debut, including the first fashion doll with albinism, an inherited genetic condition that reduces the amount of melanin pigment formed in the skin, hair and/or eyes. This beautiful doll has a very fair complexion, hair and eyelashes and wears super chic glasses too. The collection also includes a character from South Asian Indian descentcomplete with mendhi; a multicultural asian doll who is proud to wear the fashions of her different backgrounds; and a doll with vitiligoor leucoderma, a skin condition characterized by patches of skin that lose their pigment.
Lucky fans will have the opportunity to take a first look and purchase these new dolls, as well as the Shadow High collection, at Rainbow High’s first-ever exclusive experiential event, “RH x SH popup window“, taking place on Sunday, May 22, 2022in Los Angeles, California. At the event, fans will enter the worlds of Rainbow High and Shadow High, with interactive elements that inspire creativity, Instagram moments and an exclusive shopping event featuring three never-before-seen dolls. The limited release of tickets for the event went on sale at the start May 2022 and sold out in less than nine minutes!
What better place for rival schools to take center stage than at the crossroads of the world – Times Square. For the very first time, Rainbow High and Shadow High take over a creatively designed building-sized digital billboard in the heart of Times Square now across May 22, 2022. The interactive billboard asks fans to vote for which team they are – Rainbow High or Shadow High – via a QR code and the visuals are the perfect backdrop for an epic selfie. Click here to watch a video of the billboard.
For the first time ever, fans around the world can watch their favorite characters in the second season of the animated series Rainbow High, when Netflix launches it globally in mid-June, joining the first season already streaming. For those who want to stay up to date, Season Three’s Rainbow High and Shadow High rivalry takes place every other Friday on YouTube.
“When Rainbow High debuted in 2020, our goal was to encourage fans to show their true colors through self-expression, and we’re proud that in just over two years the brand has revolutionized the fashion doll category,” said isaac larian, founder and CEO of MGA Entertainment. “Our unwavering commitment to the themes of diversity and inclusiveness in design and storytelling has set Rainbow High, and now Shadow High, apart from other fashion dolls on the market today.”
The Rainbow High and Shadow High characters reflect the very diverse world we live in today and help celebrate our differences. To date, the influential brand has grown to represent over 30 unique head sculpts, over 20 skin tones and a wide range of unique eye shapes. Everyone is celebrated for their differences and given an equal platform to bring their creative and personal talents to the table to work as a team.
Rainbow High and Shadow High dolls and accessories are available worldwide at all major marketplaces and retailers, including Amazon, Walmart, and Target. Fans should stay tuned in the coming weeks for more information on the new Rainbow High students who will expand the rainbow. And be sure to follow us on Instagram, TikTok, and Facebook for fun features and news. #LetYourTrueColorsShine.
About MGA Entertainment
MGA Entertainment is the fastest growing and largest privately held toy company in the United States. Chatsworth, California. The company creates innovative, proprietary and licensed consumer and entertainment products, including toys, games, dolls, apparel, consumer electronics, home decor, stationery and sporting goods . The MGA family includes award-winning brands such as LOL Surprise!™, Little Tikes®, Rainbow High™, Bratz®, Shadow High™, Na! N / A! N / A! Surprise™, Mermaze Mermaidz™ Color Change, Baby Born® Surprise and Zapf Creations®. For more information, visit us at www.mgae.com or check out our LinkedIn page.
SOURCE MGA Entertainment