Primax to invest NT $ 2.5 billion in Jhubei

“MAINTAIN LEADERSHIP”:
The maker of audio and PC devices was one of seven companies that were approved last week to join government programs to boost investment

  • By Chen Cheng-hui / Journalist

Primax Electronics Ltd (致伸 科技) plans to build new manufacturing facilities and state-of-the-art laboratories in Jhubei City (竹北) of Hsinchu County as it continues to develop audio, visual and interface solutions to maintain its leadership in the market, said the Ministry of Economic Affairs. On Friday, approving an investment request of NT $ 2.5 billion (US $ 89.7 million) by the maker of audio and PC devices.

The company would launch smart production lines at the new factories to produce diverse products in smaller volumes, including Advanced Driver Assistance System (ADAS) camera modules for electric vehicles, as well as solutions and modules. application for the Internet of Things, the ministry said in a statement.

The company’s planned investment also includes new industrial incubators and product development centers, the ministry said.

Screenshot of Primax Electronics Ltd website

Primax, which has production bases in Taiwan, Thailand and China, primarily manufactures audio, visual and interface products for consumer electronics and office tools, with the interface business serving as the driving force behind sale.

The company reported an increase in orders for ADAS camera modules from Tesla Inc after the US automaker increased its capacity.

Despite persistent component shortages, the company reported cumulative revenue of NT $ 44.96 billion in the first eight months of this year, up 8.47% from the same period. last year, according to company data.

Photo courtesy of Tainan City Government via CNA

Primax’s investment plan comes in response to customer needs and production risks amid the COVID-19 pandemic, he said.

Primax was one of seven local companies the ministry approved last week to join the government’s three major investment incentive programs.

The others were Ding-Shen Mechanical Co (鼎 聖 機械), Phoenix Silicon International Corp (昇陽 國際 半導體), Jin Zhi Plastic Co (金 智 塑膠), auto parts maker Yii Ming Enterprise Co (翌 銘 實業), Tsin Ying Metal Industry Co (晉 英 金屬 工業) and conveyor equipment supplier Chiao Fong Hang Co (喬 豐 行).

On Friday, the ministry had approved applications from 1,009 companies, with investments totaling NT $ 1.35 trillion, since the launch of the incentive programs in early 2019.

The companies are expected to create 114,200 jobs, the ministry said, adding that another 50 companies are awaiting approval.

Meanwhile, GPS and wearable device maker Garmin Ltd (台灣 國際 航 電) received regulatory approval on Friday for the registration of its new plant in Tree Valley Park (樹 谷 園區) in the Sinshih district of Tainan (新市), the economic development of Tainan City. Bureau said in a statement yesterday.

Bureau general manager Chen Kai-ling (陳凱凌) said Garmin has been manufacturing in Taiwan for 32 years, producing 95% of its products locally.

The company’s NT $ 9 billion investment in the new factory is expected to generate an annual production value of more than NT $ 50 billion and create more employment opportunities in Tainan, the office said.

The plant is expected to provide around 1,000 jobs at its initial stage, with more than 7,500 jobs to be created in the long term, the office added.

Welcoming Garmin’s investment, Tainan Mayor Huang Wei-che (黃偉哲) said the city looked forward to seeing more investment in a wide range of sectors, from traditional industries to smart and green energy technologies. .

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