PadInMotion Unveils New Company Name, Equiva, Reflecting Focus on Healthcare Relationship Management and Engagement in the Digital Care Continuum


NEW YORK, August 3, 2021 / PRNewswire / – PadInMotion, the leader in tablet-based patient experience technology with thousands of licenses in dozens of healthcare systems nationwide, today announced a new strategic direction: to deliver an expanded lineup solutions that help organizations improve outcomes by advancing digital healthcare collaboration and decision-making between consumers, patients, loved ones and caregivers.

The company unveiled its new name, Equiva (ee – kwi – vuh) and its new healthcare relationship management platform that brings together specific aspects of the patient experience, care management and marketing in a single framework that enables organizations to strengthen relationships with existing patients, attract new clients, achieve better clinical outcomes and improve financial results.

“Equiva’s Healthcare Relationship Platform (HRM) converges data from clinical and non-clinical sources, applies analytics to identify opportunities that reduce risk and improve outcomes, and leverages education methodologies. and behavioral sciences to lead individuals to specific actions, ”said CEO of Equiva Nir Altman. “With HRM, we are mobilizing hyper-focused, results-driven, intelligence-driven engagement across the digital continuum – among patients, their families and healthcare professionals. “

Altman added, “Our customers are constantly looking to us as a trusted partner to meet the challenges of real-world patient engagement, and are now seeking our expertise to deal with massive changes in the delivery of care. Data reaches them from a multitude of sources, including expanding channels for patient-generated data. They need a solution to effectively bring data together and maximize its value as information. ”

Equiva customers include healthcare organizations such as Northwell, Mount Sinai, Providence, Kaiser Permanente, HCA and Hackensack Meridian. These entities use the company’s software to customize the delivery of educational content, entertainment and support services, communication applications, telehealth, remote monitoring, data capture, etc.

The company has a proven history of results. As part of the comprehensive care model for CMS joint replacement, one hospital reduced hip replacement readmissions by 35% after using bedside tablets to provide patient education.

“The data will drive change in ways never before imagined – to prevent disease and improve health,” said Beth strohbusch, marketing manager of Equiva. “Despite the challenges with the volumes of data available, we need to focus on creating even more data, especially real-time consumer-centric data. Healthcare facilities need better infrastructure to capture data transparently, move it securely over the network, and clean it. with advanced analytics, then deliver actionable insights instantly in care settings, at home, on the go. “

Spending on health informatics has mainly focused on administrative and financial systems, said Dan Crain, an operating partner of Newark Venture Partners, a start-up investor in the company. “These platforms do not support large volumes of data entering and exiting a distributed delivery model across many systems and point solutions,” he said.

To date, healthcare IT platforms, including EHRs, have primarily supported basic record keeping, Crain added. “As CMS Rule 9115-F emancipates data by giving individuals easy access to their own health information, consumers are moving to the center. Healthcare organizations must harness logical “next step” enterprise technology to extend the value of their legacy IT investments. ”

Experts agree that interoperability issues continue to hamper the industry, despite efforts with systems like EHRs and HIEs.

“No single framework exists with the specific purpose of simultaneously leading to improved health and financial success. HRM is changing that,” said Altman. “Equiva’s HRM platform helps organizations align the people who consume health services with those who deliver them in a way that makes clinical and business sense. “

Equiva is derived from the word “equivalent”, defined by Webster like: corresponding or practically identical, in particular in effect or in function. The name represents a more equal balance in the collaboration between all those involved in healthcare decision-making, Altman said.

About Equiva
Equiva provides a healthcare relationship management (HRM) platform to help healthcare organizations improve their health and financial success by developing and maintaining long-term customer relationships. The Equiva HRM platform combines unique aspects of patient engagement, care management and marketing in a framework that connects data analytics with methodologies focused on education and behavioral science – to mobilize purposefully intelligent action among consumers, patients, loved ones and members. of the healthcare team.

Beth strohbusch
PadInMotion, marketing manager
[email protected]

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