Novelis introduces evercycle™ for cosmetics with 100% recycled aluminum

“With consumers’ growing desire for more sustainable products, Novelis is proud to offer customers a new packaging solution that is not only made from 100% recycled aluminum, but can also be easily recycled at new,” said Jami Carillon, Account Manager, Specialty Products, Novelis North America. “Given the benefits of recycling aluminum, Novelis aims to provide more sustainable solutions alongside its customers. As we take steps to reduce carbon emissions by 30% by 2026 and become a neutral company carbon footprint by 2050 or earlier, we remain committed to increasing the amount of recycled content in our products.”

Novelis has developed the any cycle Cosmetic alloy with Anomatic, world leader in anodized aluminum packaging solutions. A pioneer in metal finishing, the company patented its anodizing technology, the Anomatic System, in 1967. Anodizing is an electrochemical process that transforms the composition of aluminum adding a decorative and durable barrier while maintaining the inherent and enduring benefits of metal. It is an increasingly preferred choice for cosmetics, consumer electronics, medical devices and pharmaceutical packaging. any cycle enables Anomatic to offer the cosmetics packaging industry new options with its line of all-aluminum, customizable stock packaging. Consumers can place these 100% recyclable containers in their curbside recycling bins when empty, contributing to a circular economy.

“Anomatic believes it is our corporate social responsibility to make decisions and take actions that protect and benefit our planet. We are proud of our long-standing partnership with Novelis, which allows us to develop a revolutionary product that reduces our carbon footprint and benefits brands and consumers. who share a passion for more sustainable solutions,” said Marc Ormiston, Vice President – ​​Innovation, Technology and Sustainability, Anomatic. “By rethinking the function, design and manufacture of packaging from cradle to end use, we cultivate and encourage innovation that leads to positive change.”

any cycle Cosmetics is certified by SCS Global Services as containing 100% recycled aluminum. SCS Global Services is a third-party certification company providing independent verification that sustainability claims related to an organization’s products and operations are honest, valid and transparent. This is the second commercially available any cycle proposed by Novelis following the introduction of an alloy of 100% recycled aluminum food containers.

Aluminum is a sustainable alternative to other types of packaging because it can be recycled endlessly without losing any of its properties. Additionally, recycling aluminum uses 95% less energy and reduces the carbon footprint by approximately 95% compared to using primary aluminum.

Novelis produces its any cycle Cosmetic alloy in Oswego, NY; Kingston, Ontario; and Buckhannon, West Virginia.

About Novélis
Novelis Inc. is driven by its goal of shaping a sustainable world together. We are a global leader in the production of innovative aluminum products and solutions and the world’s largest aluminum recycler. Our ambition is to be the leading provider of sustainable, low-carbon aluminum solutions and to achieve a fully circular economy by partnering with our suppliers, as well as our customers in the aerospace, automobile, beverage cans and specialties. North America, Europe, Asia and South America. Novelis had net sales of $17.1 billion in fiscal year 2022. Novelis is a subsidiary of Hindalco Industries Limited, a leader in the aluminum and copper industry, and the company flagship metals of the Aditya Birla Group, a multinational conglomerate based in Bombay. For more information, visit

Forward-looking statements
Statements made in this press release that describe Novelis’ intentions, expectations or forecasts may be forward-looking statements within the meaning of securities laws. Examples of forward-looking statements contained in this press release include Novelis’ expectations regarding the achievement of certain environmental objectives. Novelis cautions that, by their nature, forward-looking statements involve risks and uncertainties. We do not intend, and disclaim any obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise. Material risk factors that could impact results are included under the heading “Risk Factors” in the company’s Form 10-K filed with the Securities and Exchange Commission for the fiscal year ended March 31, 2022.

SOURCENovelis Inc.

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