Netflix Dominated Streaming Content Consumption in Q4 2021 – Media Play News

Netflix original series “Maid”.

Erik Gruenwedel

According to a new analysis, samba television found that the fourth quarter of 2021 saw strong premieres for many new and recurring shows on streaming platforms. The research firm tracks more than 46 million opt-in TVs globally, including 28 million in the US

Netflix was by far the leader in SVOD, garnering 70% of the top 10 Top 10 Originals during the quarter. The streaming pioneer reportedly spent $15 billion on content last year.

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“With more households cutting the cord…we find that content remains the best way to win looks in this recessionary environment,” Cole Strain, vice president of measurement products at Samba TV, said in a statement. . “

The executive said Netflix continues to set the industry benchmark for content spending and production – as evidenced by the streamer dominating the Top 5 streaming movies and TV series in the last fiscal quarter. .

“They continue to invest heavily in original content and it’s well worth it,” Strain said. “However, compared to previous years, alongside increasing competition from new players like Disney+, this race will continue to shrink.”

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