As the opening of the Consumer Electronics Show 2022, the world’s largest consumer electronics and information fair, approaches, Korean companies have successively unveiled new products and exhibition stands. Despite the spread of the Covid-19 Omicron variant, Korean companies are working hard to gain the upper hand in the global market, with their CEOs attending the event in person to research future growth drivers.
According to the Consumer Technology Association in the United States on Sunday, a total of 416 Korean companies are participating in CES 2022. Korea ranks No. 2 in total attendance after the United States, which represents more than 1,300 exhibitors of the 2 200 companies. participate in the convention. Korea is more numerous than France (247) and China (159). The largest number of Korean companies ever recorded is thus contributing to the history of CES.
CES only met virtually last year due to the Covid-19 pandemic. Offline exposure resumed at CES this year, but a slew of companies have dropped out due to the spread of the omicron variant. Microsoft has among other things canceled its participation.
However, Korean companies have chosen to participate in offline exhibitions after careful consideration in order to secure a competitive advantage during the post-Covid era, which is expected to open in earnest from this year. Samsung Electronics vice president Han Jong-hee will attend the opening ceremony to deliver a speech, while CEOs of SK Group subsidiaries will also fly en masse to the United States. Hyundai Motor Group Chairman Chung Ui-sun would also attend the event in person.
Samsung Electronics will be holding the largest exhibition booth among all attending this year’s CES. Samsung has announced plans to unveil a new line of PC monitors. LG Electronics will hold a digital exhibition booth that will showcase new products using augmented reality and virtual reality. The SK group plans to introduce technologies integrating “Net Zero” or carbon neutrality.