NEW DELHI, India, 09 Feb. 2022 (GLOBE NEWSWIRE) — Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced that it has been selected by Samsung Ads to power OTT and CTV programmatic inventory for Samsung TV Plus in India. Samsung Ads is the media and advertising division of Samsung Electronics, a leading provider of advanced TV advertising inventory powered by the world’s largest source of TV data. Magnite is already the SSP of choice for Samsung Ads in the US, EMEA and LATAM.
Samsung TV Plus, which was launched in India in March 2021, brings an internet-based TV experience to consumers with instant access to a wide range of exciting and premium content on news, sports, music, movies, entertainment and more. Users in India can now access 45 free live TV channels including 38 global channels and 7 Indian channels such as 9XM, FashionTV, Tennis Channel, 9X Jalwa, The Pet Collective with the list of channels increasing every month. Advertisers in India will now have programmatic access to Samsung’s exclusive Connected TV (CTV) inventory on Samsung’s premium ad-supported video-on-demand (AVOD) service.
The Indian video market is expected to reach $18 billion by 2026, according to Media Partners Asia. Supported by rapidly growing economies and falling costs, owning a smart TV will soon become a reality for many and will offer advertisers the benefits of the big screen with the targeting and measurement advantages of digital.
Gavin Buxton, Managing Director of Asia at Magnite said, “We are delighted to be Samsung Ads’ key SSP in India, connecting advertisers to premium CTV inventory from one of the world’s leading consumer electronics brands. While India is still a mobile-first market, smart TV adoption is on the rise as smart TVs gain popularity and become more accessible to consumers. Advertisers now have a canvas to interact and engage with CTV viewers in a brand-safe, big-screen environment. »
Prabhvir Sahmey, Senior Director, India and Southeast Asia at Samsung Ads said, “Connected TV presents a tremendous opportunity for brands to reinvent the way TV can be used to connect with key audiences. VOD has grown exponentially over the past year and viewers are exploring new ways to consume high quality content. With the recent launch of Samsung TV Plus in India, the service is now available in 14 countries and offers our viewers exclusive access to free, high-quality global and local content. Our ad-supported video service offers advertisers a unique opportunity to reach this rapidly growing streaming audience. As we grow Samsung TV Plus inventory, working with a leading SSP like Magnite will help us accelerate our expansion plans by making it available programmatically for brands and agencies in India.
About Samsung Ads
Samsung Ads offers advanced TV ads at scale. Our advertising solutions are based on a single source of TV data from millions of Smart TVs around the world. Brands turn to our managed services and programmatic offerings to achieve additional reach, complement linear TV campaigns, manage frequency, find hard-to-reach audiences and, most importantly, measure results. Samsung Ads provides a holistic view connecting linear, OTT and gaming to help brands see the total advanced TV picture.
Launched in 2015, Samsung Ads has offices in the United States, Canada, United Kingdom, Germany, Australia, India, Brazil, Mexico, and South Korea. Samsung Ads is a division of Samsung Electronics and is the world’s largest manufacturer of televisions.
We are Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display and audio. The world’s leading agencies and brands trust our platform to access high-quality, brand-safe ad inventory and execute billions of ad transactions every month. Rooted in bustling New York City, sunny Los Angeles, Denver, historic London and Sydney, Magnite has offices in North America, EMEA, LATAM and APAC.
Kar Yi Lim