LG SIGNATURE Holiday Support for DIFFA helps people affected by HIV and AIDS

NEW YORK, December 10, 2021 / PRNewswire / – LG SIGNATURE, LG Electronics’ ultra-premium brand known for its world-class design and cutting-edge innovations, supports Design Industries Foundation Fighting AIDS (DIFFA) Carefully specify® program this holiday season.

DIFFA serves a large network of communities and provides funds to organizations providing treatment, education and assistance to people affected by HIV, AIDS, homelessness, hunger and mental health issues. LG SIGNATURE’s support helps ensure that DIFFA has the resources to support HIV and AIDS organizations throughout the year.

The contribution was announced during a holiday party for the interior design community with DIFFA on December 9 at Molteni & C | Dada | UniFor’s flagship store in New York City, which is currently showcasing LG SIGNATURE innovations led by the world’s first roll-up TV, OLED R, in a three-year collaboration with the Italian lifestyle brand and high-end furniture.

The event sparked a wider dialogue around DIFFA’s urgent needs among more than 150 guests, including designers, architects and clients. American Ballet Theater principal dancer Misty Copeland made a special appearance as LG SIGNATURE Brand Ambassador, also passionate about humanitarian efforts.

“We appreciate the opportunity to promote DIFFA’s mission in partnership with Molteni & C to help market this noble cause as champions of change,” said Peggy Ang, senior vice president of marketing at LG Electronics USA, which markets the LG SIGNATURE brand in United States. “It has been a trying year, and at LG we believe life is good when we care about the well-being of others. There is no better time than the holiday season to pay it forward and hopefully it, inspire others to join us. “

Executive Director DIFFA Dawn Roberson, said, “We are honored to have the support of innovative industry leaders like LG SIGNATURE who recognize the importance of advocacy within our local community. This holiday event has turned out to be a wonderful reminder that together, and with our shared network, we have the power to make a difference in the lives of the organizations and individuals we serve. “

LG SIGNATURE’s latest offerings have been presented to attendees at holiday events, highlighting its extensive collection just in time for gifting season. Products shown included:

  • LG SIGNATURE OLED R Roll-Up TV (Model 65RX), an engineering, user-centric triumph that reinvents the television experience by disappearing at the push of a button to free users from the confines of a wall for a more carefully organized living space. Built using an ultra-thin, flexible 4K OLED display made from a single sheet of glass, LG SIGNATURE OLED R features bright display technology comprised of over 8 million self-illuminating pixels that deliver superior picture quality, detail and vividness , powered by LG’s fourth-generation α (Alpha) 9 intelligent processor for premium visuals. Specifically, the TV transforms into three different viewing windows to expand the user experience, from viewing content to exploring mood lighting, listening to music, controlling the home. smart and much more.
  • LG SIGNATURE wine cooler, a sleek and perfectly designed device with Wi-Fi connectivity that mimics the environment of traditional wine cellars. Using LG’s Optimal Storage Technology, the wine cabinet minimizes temperature fluctuations, reduces vibration, limits light exposure and locks in moisture to create the perfect storage environment for any variety or vintage. The unit can hold up to 65 bottles and features great amenities like InstaView ™, a glass touchscreen that illuminates for easy viewing outdoors to reduce cold air loss, and activation voice powered by LG’s ThinQ ™ technology, which lets you open the door with the sound of your voice. An Auto Open Door ™ function opens the door automatically with a flick of the foot for an extra touch. Convertible drawers offer customizable temperatures from refrigerator to freezer mode, showcasing the wine cellar as an all-in-one storage system for food and wine.
  • LG SIGNATURE OLED 8K Televisions (models 77Z9 and 88Z9), an award-winning OLED 8K A TV that redefines the premium viewing experience with over 33 million self-illuminating pixels, 1 billion colors, perfect blacks and unlimited contrast. With an image four times sharper than 4K UHD and with 16 times more detail than HDTV, the LG SIGNATURE OLED 88- and 77-inch class 8K TVs exceed official industry standards 8K Ultra HD definition defined by the Consumer Technology Association.
  • LG SIGNATURE air purifier, an Allergy Foundation of America (AAFA) certified all-in-one air purifier and humidifier that helps remove particulates within a 318 square foot radius. The sprinkler motor disperses atomized water to create a comfortable level of humidity, using UV light and smart drying technology to prevent mold and bacteria build-up. The smart LED indicator allows users to see the cleaned air through a transparent cover, with the display changing from red to blue as indoor air quality improves.

Today, visitors to Molteni & C | Dada | UniFor’s flagship store in New York City can enjoy a more integrated luxury lifestyle shopping experience, browsing both brands in-store. The LG SIGNATURE OLED 8K The television (model 77Z9) will remain on display in store, as well as the LG OLED 4K TV (model 65GX), which appears in the catalog of the Molteni & C 2021 collection.

For more information on DIFFA’s mission and how to get involved, please visit www.DIFFA.org. To learn more about LG SIGNATURE, its growing product line and ongoing partnerships, please visit www.LGSIGNATURE.com.

LG SIGNATURE is the first ultra-premium brand in several product categories from global innovator LG Electronics. Addressing the most discerning consumers, LG SIGNATURE is designed to deliver a state-of-the-art living experience that feels pure, sophisticated and luxurious. Combining the best of all LG has to offer, distinctive LG SIGNATURE products have been designed with their true essence in mind – streamlined to focus on the essential function of each product while maintaining LG’s signature modern design. SIGNATURE. For more information, visit www.LGSIGNATURE.com.

Design Industries Foundation Fighting AIDS (DIFFA) raises awareness and provides funding to organizations that provide treatment, direct care services, preventive education and advocacy programs for people affected by HIV / AIDS, and related challenges , including drug addiction and homelessness, which have a direct impact on new HIV / AIDS infections. DIFFA is a major funder of HIV / AIDS education and service programs in United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has grown from a local organization to a national foundation based in New York City with chapters and community partners across the country who, working together, have provided more than $ 45 million to hundreds of HIV / AIDS organizations across the country. Recent DIFFA grant recipients include: Alpha Workshops, Gay men Health crisis, housing works, the love of God that we deliver, Bailey House, NY Corrections Association, SAGE, Boom! Health, Hetrick-Martin Institute, Callen-Lorde Community Health Center, among others. www.diffa.org.


About Anne Wurtsbach

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