Konka Strengthens Presence in GCC Consumer Electronics Sector

According to Hursh Agrawal, CEO of Konka, GCC, the company’s goal in the region is to forge strong and lasting partnerships. To ensure that the end consumer really gets what they pay for, Konka will continue to maintain high quality standards and minimal operating costs in the GCC. Konka is a company that sells a range of electronics and appliances, and it depends on happy customers to build its brand. Customers naturally choose Konka because it offers a wide variety of high-quality TVs with the operating systems, WebOS, official Android and Netflix OS. Saudi Arabia, Kuwait, Bahrain and the United Arab Emirates are already GCC countries where Konka branded products are sold. A launch in Oman and Qatar will follow shortly.

Agrawal further states that in the GCC, Konka brand refrigerators, freezers and washing machines have also been introduced and the company is currently aiming to increase the variety of models provided.

In the modern television industry, content reigns supreme. While broadcast usage is decreasing, over-the-top (OTT) usage is increasing. Customers want to experience content from Netflix, Amazon Prime, Starzplay, Shahid TV, and Youtube, among others. Each region has international and local requirements and GCC is no different. Konka, with its global presence and local focus, ensures that customers have access to what they want, when they want it through its variety of operating systems and application stores.

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