Inside K-State Athletics’ latest investment – the Shamrock Zone

The Kansas State Athletic Department recently unveiled an all-new edition of Bill Snyder Family Stadium at the start of this year’s football season. The Shamrock Zone, a $ 50 million project, is now one of the highlights of the stadium which opened in 1968.

The project, which has been in preparation since September 2019, is just one of the many components of the K-State Athletics “Building Champions” initiative. The Shamrock Zone’s extensive amenities include seating for football, an indoor lounge for all manner of sporting events, and office space for the upper levels of K-State Athletics.

The Shamrock Zone seamlessly connects the lobby on the north side of the Bramlage Coliseum to the south end of Bill Snyder Family Stadium. The area is open for football, basketball, volleyball, and other team events.

As part of the “Building Champions” initiative, the Shamrock Zone is fully funded by donors, which many people working behind the scenes are very proud of.

“If you look at the Big 12, our debt services are near the bottom,” said Kenny Lannou, AD executive associate for communications. “We just have people who want to support us. “

With 318 club seats, 10 boxes and 10 suites, the access possibilities are numerous. However, the opportunities are closing quickly as the ten suites, nine boxes and 180 club seats have already been filled.

The 13,500-square-foot lounge features a buffet, full-service bar, and multiple TVs, perfect for a full gaming experience.

The main objective of the Building Champions initiative is to give back to student-athletes through the Ahearn Fund. The Ahearn Fund is K-State’s national fund for student-athlete excellence, which provides scholarships and resources to players.

“People saw that their money got results, like an investment,” said Mike Clark, senior director of development, of the Ahearn fund. “The money goes to the athletes, the money goes to the fans. To have better seats, better players, better coaches… I hope that’s something people like.

Josh McCowan, AD Senior Development Associate, says this investment will likely bring in nearly $ 1 million in annual revenue from seats and various events.

“We believe that we can generate a significant amount of income that will ultimately flow to the student-athlete,” said McCowan.

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