Igloo brings back the iconic Little Playmate cooler for its 50th anniversary

Remember that the Little Playmate cooler by Igloo?

The iconic cooler that has become “America’s lunchbox” is back to celebrate its 50th anniversary.

In honor of his birthday, Igloo brought back the 7-liter cooler (it holds nine cans) in nine colors.

The brand also created a documentary-style short just for fun that depicts the little playmate’s journey from concept to lunchbox called “The birds and the beers.”

“This film chronicles what initially led Igloo to create the Playmate Cooler, its rise to pop icon status through constant appearances in film and television, earning its place as the best-selling cooler of all time. , and all the most remarkable and exciting moments in between. . Viewers will be taken on a visual adventure of the Playmate’s 50-year pioneering journey through the comedic narration of animated Playmate Chilly Alexander Frost and his uncle Max.

“At Igloo, we’re all in party mode as we celebrate an important moment in our brand’s history: the Playmate – the most famous cooler in the world – turns 50!” said Brian Garofalow, director of marketing at Igloo.

“We are delighted to share the history of the Playmate, from concept to the innovations of tomorrow, with our fans and collectors. Plus, we couldn’t be happier to reintroduce the original Little Playmate with its push-button side design so our consumers can join in the fun and own a piece of Igloo history. And these are just the first of several big surprises as we celebrate the Playmate throughout the year!

According to Igloo, the Little Playmate “was one of the most popular styles during the early years of the Playmate; it is a personal 7 liter cooler with the branded tent top, hinged cover and push button on the side.

Igloo brings this original design to life with the Little Playmate 50th Anniversary Collection. Featuring nine new special edition coolers with vibrant color combinations on every Little Playmate, this collection pays homage to the many Playmate colors that Igloo has marketed for over 50 years. “

The Anniversary Edition Little Playmate Coolers cost $ 29.99 each. The color combinations, with the first color being the actual cooler and the second being the Playmate logo on the top, are:

Fiesta light blue / gremlin green

Fat / magenta sashimi

Sneaky Blue / Acid Green

Electric watermelon / aqua

Aquatic teal / majestic blue

Industrial yellow / mint

Dark jade / bold magenta

Purple / aquamarine

Black / bold magenta


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About Anne Wurtsbach

Anne Wurtsbach

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