SAN FRANCISCO, August 6, 2021 / PRNewswire / – A new market study released by Global Industry Analysts Inc., (GIA), the leading market research firm, today released its report titled “Multiplatform and Mobile Advertising – Global Market Trajectory and Analysis”. The report presents new perspectives on the opportunities and challenges in a dramatically transformed post-COVID-19 market.
FACTS AT A GLANCE
Editing: 19; Posted: May 2021
Executive pool: 2989
Companies: 39 – Players covered include Amobee, Inc .; Cadent LLC; Conversation LLC; Google Inc .; InMobi; Microsoft Corporation; PubMatic, Inc .; RhythmOne, LLC; Sizmek; Tapad, Inc .; TiVo Corporation and others.
Blanket: All major geographies and key segments
Segments: Type (Search, Display, SMS, Native Social, Video, Audio); Platform (smartphones, desktops, tablets, smart TVs)
Geographies: World; United States; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia Pacific; Australia; India; South Korea; Rest of Asia Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UNITED ARAB EMIRATES; Rest of Middle East; Africa.
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Global Multiplatform and Mobile Advertising Market to Reach $ 297.7 billion by 2024
Cross-platform advertising, also known as multi-screen or multi-device advertising, refers to the unified digital advertising strategy adopted for multiple devices such as personal computers, tablets, smart TVs, smartphones and consoles. games. Cross-platform advertising has become an integrated form of marketing, which involves planning and sequencing a continuous flow of content and messages to multiple devices. A key characteristic of such a cross-platform advertising strategy is that each aspect complements other components. Cross-platform advertising has become an effective way for advertisers to reach target customers with a single ad that runs across multiple platforms. With multiplatform advertising, marketers, publishers, and advertisers can reach targeted customers from any location, improving campaign effectiveness. Cross-platform advertising campaigns also allow marketers to interact with consumers multiple times across different platforms. This contrasts with a conventional marketing initiative which is more massive in its approach.
Amid COVID-19 Crisis, Global Multiplatform and Mobile Advertising Market Expected to Reach US $ 297.7 billion by 2024, registering a compound annual growth rate (CAGR) of 20.5% over the analysis period. United States represents the largest regional market for multiplatform and mobile advertising, accounting for an estimated 25.4% share of the global total. The market is expected to reach 80.9 billion US dollars at the end of the analysis period. China is expected to spearhead the growth and become the fastest growing regional market with a CAGR of 25.6% during the analysis period. The future growth of the market will be mainly driven by the increasing proliferation of mobile devices as the preferred digital media platform, the rapid adoption in various industry verticals, the improvement of the business environment, the enlargement the mobile subscriber base; and the increasing distribution of movies and music online. The continuous evolution of users towards digital media and the rapid evolution of consumer behavior towards value-based advertising, where the target audience is appropriately remunerated for their time and attention through loyalty points, free / subsidized content and various user-friendly tools, furthermore provide an impetus for market growth.
The overall increase in advertising budgets, the generous allocation of the budget to online advertising, the increase in the prices of direct response vehicles and branded advertisements, and an increase in the number of advertising agencies integrating online media in their integrated campaigns are some of the main factors of market expansion. Other important factors that may benefit the short-term market outlook include the growing popularity of social media networks that promote improved targeting; growing trend towards mobile applications with enormous potential for multiplatform advertising; the growing importance of IoT and the resulting growth of connected devices; and strong demand for digital video advertising supported by efficient delivery and delivery of advertising content. Following
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SOURCE Global Industry Analysts, Inc.