Gift sales skyrocket on JDDJ with arrival of Qixi Festival

  • Sales of flowers and makeup bags were up 60% and 113% respectively week-over-week.
  • On-demand retail can be a “lifesaver” for those who are too busy or just plain less prepared to choose a gift.

SHANGHAI, August 4, 2022 /PRNewswire/ — It’s the season for lovers in Chinabecause this year’s Qixi, known as the Chinese equivalent of Valentine’s Day, falls on August 4. JDDJ, the on-demand retail platform operated by Dada Group (Nasdaq: DADA), offers insight through what consumers are buying to observe how the Chinese are celebrating this special day.

Since this year’s Qixi coincides with a normal working day, some may be too busy at work to prepare a gift for the one they love in time. JDDJ can be a lifesaver as online consumer orders can be fulfilled within an hour.

Data on JDDJ and Shop Now from last week shows fresh flower sales up 63% from the previous week. But flowers aren’t the only product category on a lover’s shopping list – cosmetics, skincare, as well as consumer electronics are among Qixi’s best-selling gifts. Sales of makeup kits and fragrances achieved growth of 113% and 63% week-over-week, respectively. The festival also boosts sales of these higher-priced products – sales of watches, for example, have increased almost fivefold.

Another interesting finding from the data is that couples may prefer staying home to dining out this year, as sales of prepared foods last week were surprisingly 10 times higher than the previous week. But couples in long-distance relationships who can’t eat together this year are also leveraging on-demand retail to show their care and love, as JDDJ sees a prominent surge in orders placed in one city but at deliver in another.

SOURCE DADA GROUP

About Anne Wurtsbach

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