Finger Lakes Today Begins Tuesday, Nov. 1 at 9 a.m.: Here’s Why We’re Running This Show

Starting Tuesday, November 1, the team will launch a new daily show for the entire community.

Beginning at 9 a.m., Finger Lakes Today will feature daily news, sports and weather updates with a combination of live and pre-recorded interviews with guests from across the region., Inc. President Jim Sinicropi said one of the reasons for the company’s existence was the “information desert” between Rochester and Syracuse and the lack of media coverage for the area. Finger Lakes as a whole. “Here in the Finger Lakes, we are forced to choose between Rochester or Syracuse television stations for multimedia and video coverage that does not put our residents first. Now everyone in the Finger Lakes region will benefit from a daily live video news broadcast and lifestyle that is built and produced just for us,” said Sinicropi.

As part of’s mission to keep residents informed of the latest happenings in this sprawling region, over $100,000 has been invested in a state-of-the-art broadcasting and streaming studio at the headquarters of the company., Inc. is based in Seneca Falls, New York, located on the third floor of the historic North Park Building.

“Bringing new life to the historic auditorium in this building that was once Mynderse Academy High School is a great example of a mission meeting opportunity,” Sinicropi continued. “We needed more space and our owners, Matt and John Parrott, couldn’t have been more accommodating or open to our ideas.”

Finger Lakes Today represents’s latest effort to meet people where they are in life – keeping them up to date with the information they need.

“The news industry has changed,” added Josh Durso. He leads the content team at and continues to report in communities across the region. “Pretending that people will continue to read the newspapers or listen to the radio en masse is a break with reality. Part of our strategy with Finger Lakes Today is to balance our mission of educating viewers about what’s happening around them while working in the reality that many are tired and skeptical of the media.

Finger Lakes Today airs weekdays at 9 a.m. on YouTube, Facebook, and the app. Currently, the show can be viewed on large format smart TVs via YouTube. In early 2023, plans to launch a Roku app that will make Finger Lakes Today and all of our live shows and videos even more accessible to Finger Lakes residents.

About Anne Wurtsbach

Check Also

How to hedge against inflation now and later

Inflation doesn’t magically go away, but there are ways to protect yourself, now and later, …