European electronics rental company expands to US to tackle e-waste

Grover, a consumer electronics rental company in Europe, recently expanded its offering to the United States, hoping to help eliminate electronic waste.

“Grover is the technological property of a new generation. With affordability, accessibility and sustainability, more people will have access to the gadgets that improve our daily lives, ”said Thomas Antonioli, Chief Financial Officer of Grover.

The company allows consumers to rent all the tech products they need for a monthly fee and return them after use. Subscribers can select minimum rental periods of one, three, six or 12 months. At the end of the minimum rental period, customers can extend their subscription on a rolling monthly basis, purchase the device directly, or return the product to Grover.

Waste360 recently spoke with Antonioli to discuss how the company has reduced product underutilization by recirculating devices an average of four to five times, saving the equivalent of 1,500 tonnes of electronic waste and making circulate 500,000 devices.

What is Grover’s story?

Thomas Antonioli: Grover is the world leader in on-demand consumer electronics rental. We recently launched in the US market, offering flexible technology subscriptions to gadget enthusiasts around the world. We offer high-end consumer technology rentals at an affordable price and on a flexible schedule, inspiring consumers to prioritize rental technology and create a better, smarter and more sustainable future.

Waste360: How is Grover leading the industry’s evolution towards a more circular approach to consumer electronics?

Thomas Antonioli: Grover is driving the industry’s transition to a more circular approach to consumer electronics through its unique business model. Our process of renting technology products to multiple users extracts the maximum value from each product, allowing users to rent the product that best meets their needs at that time. When the new iPhone comes out, users can trade in their current rental for the latest model, so the old phone can be reused instead of wasted.

Waste360: How does the rental process work?

Thomas Antonioli: Grover has created the most convenient, flexible, and affordable way to access technology. In the United States, customers can choose from over 250 products on the Grover website, including gadgets from top brands such as Apple and Samsung and in categories such as laptops, smartphones, wearable devices. , games and smart home technology, to ship to their homes. Customers get free damage coverage, as well as an option to purchase if they decide to keep the device.

Waste360: How long can we rent electronics?

Thomas Antonioli: Subscribers can select minimum rental periods of one, three, six or 12 months. At the end of the minimum rental period, customers can extend their subscription on a rolling monthly basis, purchase the device directly, or simply return the product to Grover.

Waste360: What is the cost of renting the devices?

Thomas Antonioli: Payment is made by subscription, depending on the length of the rental and the products chosen. We value affordability, especially over outright ownership of the technology.

Waste360: How do you manage security between tenants?

Thomas Antonioli: At Grover, customer privacy and security are taken very seriously. After the return of a rented device, a military grade data erase is performed on all hard drives to ensure that all personal data on the devices is erased in a non-recoverable manner.

Waste360: Is the electronics erased from all data every time?

Thomas Antonioli: Yes, Grover makes sure to erase all data from every rented device before a new customer chooses to rent it, so they get a completely clean, pristine device.

Waste360: What about electronics sanitation in this COVID era?

Thomas Antonioli: Each device is thoroughly cleaned and disinfected with 70% isopropyl when returned to Grover. Products worn close to the body, such as in-ear headphones and fitness trackers, are also treated with an ultrasonic cleaner.

Waste360: What success have you seen in Europe?

Thomas Antonioli: Following the successful launch of Grover in Europe, we have gained over 1 million registered users and closed a recent $ 1 billion funding round. Grover’s revenues grew 150% in 2020 and enabled us to give subscribers access to over 3,000 different technology products.

About Anne Wurtsbach

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