Deloitte predicts 2022 chip shortage, AI regulation, entertainment churn and lasting push

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The new year will see a continuing shortage of chips, an increase in AI regulation, a push for the sustainability of smartphones and an increase in entertainment subscriptions, according to the annual technology forecast from accounting and consulting firm Deloitte.

Deloitte Global said in its annual report that chips will remain scarce next year and that delivery times for some components will extend until 2023. This dovetails with reports from chipmakers such as Intel and Nvidia.

The company also expects a growing discussion about the regulation of artificial intelligence (AI) more
systematically, with several proposals.

Deloitte also said 320 million consumer health and wellness devices will be shipped globally in 2022.

And more Wi-Fi 6 devices will ship in 2022 than 5G devices, to the tune of at least 2.5 billion Wi-Fi 6
compared to around 1.5 billion 5G devices.

And at least 150 million paid subscriptions to video-on-demand streaming services (SVOD) will be
canceled worldwide. As game consoles reach their 50th anniversary, the console market will generate a record $ 81 billion in 2022, up 10% from 2021.

The Technology, Media and Telecommunications (TMT) 2022 Forecast Report highlights how many of these trends are driven by the economic and societal changes of the global pandemic, resulting in an increasingly connected and multi-device world, fueling the global need for more chips, growth in connectivity and entertainment options.

“The pandemic has increased the need to maintain connections, improve productivity and the experience
entertainment, with accelerated adoption by consumers and businesses, ”said Kevin
Westcott, Deloitte’s US TMT and Global Telecommunications, Media and Entertainment
(TME) practice leader, in a press release. “In 2022, we expect these behaviors to continue to grow, but against a backdrop of challenges. Supply chain issues, growing regulatory issues and changing media habits will be at the forefront of business leaders’ concerns as these challenges impact their ability to meet market demands.

Rising demand for chips but the supply crisis continues

Deloitte predicts many types of chips will still be in short supply in 2022, but it will be less
severe than it was for most of 2021, and it won’t affect all fleas. The continuing shortage of chips
and its sustainability comes down to a sharp increase in demand, driven by digital transformation and
accelerated by the pandemic, Deloitte said.

Unsurprisingly, venture capital investments in semiconductors are taking off to meet this demand for new
kinds of crisps. Deloitte Predicts Global Venture Capital (VC) Firms To Invest Over $ 6 Billion
in semiconductor startups in 2022. This could represent only 2% of the $ 300 billion and more
Venture capital investment planned for 2022, but more than three times larger than it was each year between
2000 and 2016.

Wi-Fi 6 beats 5G devices

Many countries have adopted 5G in the past two years, but 6 Wi-Fi devices are now selling quietly
5G devices by a wide margin and will likely continue to do so for the next several years.

Deloitte predicts that more Wi-Fi 6 devices will ship in 2022 than 5G devices, to the tune of at least 2.5 billion Wi-Fi 6 devices compared to around 1.5 billion 5G devices. The reason: Wi-Fi 6, like 5G, has an important role to play in the future of wireless connectivity, not only for consumers, but also for the business.

Meanwhile, smartphones will reach an installed base of 4.5 billion units by 2022, making it by far the most popular consumer electronics device in the world. But these phones will generate 146 million tonnes of carbon dioxide or equivalent emissions (CO2e) in 2022.

While this is less than half a percent of the 34 gigatonnes of total CO2e emitted globally in 2021, it’s still worth trying to reduce. It is clear that the industry is making smartphones more durable, reducing the need for unplanned replacement, providing software support for smartphones for an increasingly longer lifespan, thus helping to reduce the environmental impact. smartphones.

AI and sensitive data management

Deloitte predicts that 2022 will see a lot of talk around regulating AI in a more systematic way,
with several pending proposals, although their transposition into fully applied regulations will not be
will likely arrive until 2023 or beyond.

Some jurisdictions may even try to ban entire subdomains of AI entirely, such as facial recognition in public spaces, social scoring, and subliminal techniques. Additionally, driven by the growing urgency of protecting data used in AI applications, emerging privacy enhancing technologies such as homomorphic encryption (HE) and federated learning (FL) will also experience a spectacular growth.

Already used by leading tech companies today, the combined ES and LF market will grow at double-digit rates in 2022 to over US $ 250 million, and by 2025 this market is expected to grow. exceed $ 500 million.

“AI holds tremendous promise, but we’ll likely see more scrutiny in 2022 as regulators look for better
understand the privacy and data security implications of emerging AI applications and implement
strategies to protect consumers, ”said Paul Silverglate, US technology leader at Deloitte, in a statement. “Tech companies find themselves at a point of convergence where they can no longer leave
ethical questions like this to fate. What is needed is a holistic approach to addressing ethical responsibility;
companies that take this approach, especially in newer fields like AI, can expect greater acceptance,
more confidence and increased income.

As the world turns: streaming wars go global

As major streaming providers expand globally, while national media companies create their own
domestic streaming services, increased competition creates abundant choice for consumers and
acceleration of unsubscribing.

By 2022, Deloitte predicts that at least 150 million paid subscriptions to video-on-demand (SVOD) streaming services will be canceled globally, with churn rates of up to 30% per market.

This is the bad news. The best news is that, overall, more subscriptions will be added than canceled, the average number of subscriptions per person will increase, and in markets with the highest unsubscribe rates, many of those who cancel. can re-subscribe to a service they had previously left. These are all signs of a competitive and mature SVOD market. As SVOD matures, growing in regions of the world that may have different cost sensitivities will likely require different business model innovation and different pathways to profitability.

“One thing we’ve learned over the past year is that consumers want entertainment choices, including
content, in cost and in their ability to connect socially through their experiences, ”said Jana Arbanas,
The leader of the US telecommunications, media and entertainment (TM&E) sector of Deloitte, in a statement. “As more and more global players enter these already competitive markets around the world, entertainment companies will be challenged to constantly innovate, be agile in their actions and react quickly to market changes in order to to capture the minds and wallets of increasingly sophisticated consumers. “

On another topic, Deloitte predicted a continued focus on diversity, equity and inclusion: although the biggest players in the tech industry are closing the gender gap and will reach 33% of overall representation of women in the workforce in 2022, women in technical positions continue to lag behind. by 8% and the pandemic caused an increase in the churn rate with 57% of women in TMT expecting to change employers within two years and a surprising 22% considering leaving the workforce citing the increased workload impacting
well-being.

And non-fungible sports tokens (NFTs) have brought sports memorabilia into the digital age. Deloitte predicts that blockchain-based NFTs for sports media will generate more than $ 2 billion in transactions in 2022, roughly double the 2021 figure.

By the end of 2022, we predict that 4-5 million sports fans worldwide will have purchased or received as a gift an NFT sports collectible. Interest in sports NFTs will likely be boosted by activity in the broader NFT market, including digital art, whose top five sales generated more than $ 100 million as of August 2021.

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About Anne Wurtsbach

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