Chicken Soup for the Soul Entertainment, the parent company of Crackle Plus, plans to enter the streaming market in India through its acquisition of Locomotive Global.
Locomotive Global is an India-based production company led by Scott Anderson, former head of programming and acquisition strategy at Hallmark Channel who also worked at Starz / Encore and Liberty Media, and Sunder Aaron, co-founder of QYOU Media India and former Executive Vice President of Sony Pictures Television Networks India. The company is currently producing and developing original content for Amazon Prime Video and remakes of local Indian language series, including “Ray Donovan” for Netflix in India.
“Expansion into India has been a top priority for us in our international expansion strategy and we are delighted to enter the market with an ambitious company like Locomotive Global,” said William J. Rouhana Jr., President- general manager of Chicken Soup for the Soul Entertainment, in a statement. “This acquisition allows us to use Locomotive’s revenue, cash flow and presence in India as the basis for future expansion in the region. We look forward to supporting Locomotive’s expansion plans as we continue to deploy our international strategy.
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“There is still a major opportunity to produce high quality content for platforms and services in India such as Amazon Prime Video, Netflix, Hotstar-Disney + and others as they now compete for movies and original series so that they can better quickly serve a growing OTT user base. Production costs are lower in India than in most Western markets, and we can use our development and production capabilities here to meet this growing demand for quality content. We also aim to provide high quality productions for Chicken Soup for the Soul Entertainment’s AVOD networks at a lower cost. The AVOD business is poised to grow in India as broadband connectivity, FAST channels and the use of smart TVs grow rapidly. Chicken Soup for the Soul Entertainment is the perfect company to partner with so that together we can seize these growing opportunities, ”Aaron said in a statement.
Chicken Soup for the Soul Entertainment owns Crackle Plus, which owns and operates ad-supported and subscription-based VOD networks including Crackle, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix, and FrightPix. The company also acquires and distributes video content through its subsidiary Screen Media and produces original long and short content through Landmark Studio Group, Chicken Soup for the Soul Unscripted, APlus.com and Halcyon Television.