Consumer Electronics Veteran Prasoon Kumar Joins Arzooo as VP of Strategy

Prasoon led the sales and marketing function of Voltas-Beko while leading the launch of the JV brand in India, including distribution strategy and consumer marketing.

Prasoon Kumar has joined the Arzooo team as Vice President of Strategy with two decades of expertise in the white goods industry. He has been at the forefront of distribution, sales and distribution strategy for some of India’s top white goods brands.

During his last assignment with Voltas Prasoon, he played a pivotal role in the establishment of the Voltas-Beko venture, a joint venture between Indian Voltas and Turkish Beko. Prasoon led the sales and marketing function of Voltas-Beko while leading the launch of the JV brand in India, including distribution strategy and consumer marketing. Prasoon will spearhead Arzooo’s growth strategy by defining the medium and long term program

Prasoon Kumar, Vice President of Strategy, Arzooo adds, “As a member of the industry, I have followed Arzooo’s journey closely and it is very fascinating to see how it has evolved in a short time. and cracked into one of the more complex categories. Arzooo is already making waves in the retail and consumer electronics ecosystem and I am thrilled to be part of this young and energetic team and excited to take the business to new heights.”

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With over 20 years of cumulative experience in channel sales and revenue management, Prasoon has demonstrated innate skill in formulating strategies for sales and distribution, developing new business from general trade , he managed the sales challenges and visions of industry leading brands. Prior to his Voltas-Beko tenure, Prasoon worked as Sales Manager for Godrej and played a crucial role in expanding Haier India‘s presence. He worked with LG India in its early days and played his part in establishing LG as a market leader in the Indian consumer durables market.

At Arzooo Prasoon, the charter will be to drive Arzooo’s expansion and spread to the breadth and breadth of the country with a medium and long term strategy and to bring strategic partnerships in its mission to power offline retail with technology and financial capability and make them competitive and scalable.

Commenting on the nomination, Khushnud Khan, Co-Founder and CEO of Arzooo, added, “I have known Prasoon as an industry leader since my flipkart days, and have always been impressed with his business acumen and his innovative ideas I’m happy to have him on board With us at Arzooo His extensive experience in the white goods space will help shape our vision to transform offline retail.

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