Amazon opened a 4-star store in England this week: the first site outside the United States to offer an organized range of best-selling and trendy products.
The store, located south-east of central London in Bluewater, carries merchandise from the main categories at Amazon.co.uk — consumer electronics, toys, games, books, cooking, home, and more — as well as the full line. Amazon devices, including e-readers, tablets and smart speakers.
We have all become well versed in online shopping over the past couple of years. But as COVID restrictions ease and more customers return to in-person browsing, Amazon hopes to capitalize on its global appeal by inviting people to test out the latest technology and collect or return in-store orders. .
The “Most Wished For” books section of the 4-star Bluewater Amazon store. (Photo: Amazon)
Amazon’s original 4-star store appeared in New York’s SoHo neighborhood in September 2018, promising a top-notch product line. The chain has since expanded to 17 states, with 32 locations and cash.
Keeping an eye on customer reviews and emerging trends, curators regularly update products based on over 3.9 million 4 and 5 star reviews. At launch, the Bluewater store features Mattel toys, Lego building sets, locally best-selling books, kitchen gadgets and “a variety of popular consumer electronics,” according to a blog post from the ‘business. It also offers products from small businesses in the UK, including Brighton-based Gamely Games.
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Digital price tags highlight the cost of each item, the average number of stars and the number of customer reviews; Prime members can take advantage of exclusive benefits and offers. Online purchases can be picked up in store the next day; customers have the option of returning items purchased in-store or online to the physical store.
Although originally an online-only destination, Amazon has expanded its physical presence in recent years, often taking over from businesses that were once run out of town by Amazon. Then: a large Amazon store.
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