Amazon Great Indian Festival Sale 2021 announced, starting October 3 as a month-long event


The dates for the Amazon Great Indian Festival 2021 are now official and the holiday sale will begin on October 3. The U.S. e-commerce giant announced the launch of this year’s Great Indian Festival sale at a virtual press conference on Friday, September 24. last year, the online sale will run throughout the nation’s festival month. Prime members will get early access to the offers and discounts available during the sale. Earlier this week, Amazon rival Flipkart announced it was hosting its Big Billion Days 2021 sale starting October 7.

To attract customers to the Great Indian Festival sale, Amazon has created a dedicated webpage that shows discounts on various models and accessories of mobile phones, electronics such as smartwatches, tablets and laptops, and home appliances, including smart TVs. The Amazon sale also claims to offer its Echo, Fire TV, and Kindle devices at the lowest prices of the year. In addition, there will be several Alexa smart home bundle offerings to expand the voice assistant’s user base in the country.

In addition to the deals, discounts and deals, there will be over 1,000 new product launches from brands such as Apple, Asus, Fossil, HP, Lenovo, OnePlus, Samsung, Sony and Xiaomi. There will also be new launches around Sony’s PS5 and Microsoft’s Xbox, Amazon revealed in a statement.

Amazon Pay is also being introduced to allow customers to save up to Rs. 5,000 when selling the Great Indian Festival by paying their utility bills, booking tickets and sending money.

Additionally, Amazon has partnered with HDFC Bank to offer an instant 10% discount to customers making purchases with HDFC Bank debit and credit cards as well as EMI transactions during the Great Indian Festival sale.

Customers who have signed up for Amazon Prime will have early access to the Great Indian Festival Sale. There will also be additional cash back offers, extended EMI options at no cost, and additional guarantees, all of which will be available during special Prime Fridays.

Citing a survey by market valuation firm Nielsen, Amazon India vice president Manish Tiwary told the press conference that more than 78% of its sellers are expected to reach new customers this season. festive in the country. Up to 71% of salespeople surveyed are also eager to increase their sales during the season, he added.

Amazon recently extended its language support to Bengali and Marathi to help sellers reach new customers. These languages ​​are in addition to existing Hindi, Kannada, Malayalam, Tamil and Telugu. The company is also updating its voice shopping experience by adding support for Hindi in the near future.

Tiwary also claimed that over the past 15-18 months, Amazon has seen a lot of customers move online, with 65% of customer orders and over 85% of new customers on Amazon coming from small towns and of level two cities. However, he did not provide the exact number of new customers on board.

Unlike Flipkart which is holding its Big Billion Days sale this year as a six-day event, Amazon is hosting the Great Indian Festival 2021 as a month-long sale. It could be similar to how the company conducted several rounds of sales last year.

“If you look at how customers celebrate this holiday season, it’s not about Diwali, it starts with Dussehra, Navratri, and continues throughout the month, and in sync with that, the Great Indian Festival will also be a month-long festival, ”Tiwary says. “So customers can enjoy a month-long celebration and access great daily deals from some of the biggest Indian and international brands, as well as a huge selection of our smaller sellers. “

Amazon considers mobile phones, consumer electronics, laptops and home entertainment as well as groceries as some of the product categories to get significant traction during the festive sale.

Update: All the dates in the article have been changed from October 4 to October 3. Amazon announced on October 4 earlier in the week and then contacted Gadgets 360 with the new date. Amazon’s full statement on the date change is below:

Our top priority remains the trust of customers and the interests of our sellers, especially the hundreds of thousands of small sellers and tens of thousands of local traders across India. We continue to innovate for our partners, small businesses and customers as they prepare for the upcoming holiday season. The Amazon Great Indian Festival will now begin from October 3, 2021, and as always Prime members will have early access.


This week on Orbital, the Gadgets 360 podcast, we discuss the iPhone 13, the new iPad and iPad mini, and the Apple Watch Series 7 – and what they mean for the Indian market. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music, and anywhere you get your podcasts.
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